--- title: "Clearbit to HubSpot: Migration and Buyer-Intent Checklist" description: "A Clearbit migration requires an inventory of the APIs, CRM properties, enrichment rules and buyer-intent workflows you use." canonical_url: "https://www.leadpipe.com/blog/clearbit-hubspot-migration-what-broke/" source_url: "https://www.leadpipe.com/blog/clearbit-hubspot-migration-what-broke/" md_url: "https://www.leadpipe.com/blog/clearbit-hubspot-migration-what-broke.md" content_type: "article" pubDate: "2026-04-22T00:00:00.000Z" last_updated: "2026-09-03T00:00:00.000Z" --- # Clearbit to HubSpot: Migration and Buyer-Intent Checklist Quick answer A Clearbit migration requires an inventory of the APIs, CRM properties, enrichment rules and buyer-intent workflows you use. Evaluate the current HubSpot capabilities against that inventory instead of assuming every legacy feature has a direct replacement. A Clearbit migration requires an inventory of the APIs, CRM properties, enrichment rules and buyer-intent workflows you use. Evaluate the current HubSpot capabilities against that inventory instead of assuming every legacy feature has a direct replacement. This is a Leadpipe-authored buying guide. Product statements are based on the linked vendor references; evaluation steps are recommendations, not reported test results. ## Inventory the dependency [HubSpot buyer intent](https://knowledge.hubspot.com/reports/use-buyer-intent) reports company-level website activity and connects it to CRM workflows. That describes a current use case; it does not prove that a historical Clearbit API or custom application will continue unchanged. | Dependency | What to record before migration | | --- | --- | | Input | Email, domain, company record or website visit | | Output | Required fields and the meaning of each value | | Consumer | Form, CRM workflow, report or application | | Update rule | Create, overwrite, append or leave existing values | | Volume | Records or actions under normal and peak usage | | Rights | Intended use and authorized destination | ## Map capabilities one by one Separate contact enrichment, company enrichment, form behavior and buyer intent. Test each on an existing record and a new record. Inspect when credits are consumed and what happens when a required field is absent. Retain the previous field definitions until the consuming reports and workflows have been updated. A changed value can be technically valid while breaking segmentation or overwriting trusted information. ## Validate the transition Run the candidate workflow on a controlled sample with clear source labels. Review duplicates, company association and suppression. Keep the ability to pause writes while resolving unexpected changes. Use [Clearbit alternatives](/blog/clearbit-alternatives/) for non-native options and [Leadpipe versus Clearbit](/blog/leadpipe-vs-clearbit/) for a website-identification requirement. This guide describes migration checks; it does not claim a measured failure rate for HubSpot or an observed customer outage. ## Where Leadpipe fits Leadpipe supports both account-level and person-level workflows. Its [IP to Company API](/product/ip-to-company/) retrieves stored company information from an IPv4 or IPv6 address; its separate [Identification product](/product/identification/) supplies eligible visitor records and activity. Choose company context for account research and person-level output when the action requires a specific visitor. A company lookup returns no people or visits. Confirm API eligibility and its separate lookup allowance in the [official documentation](https://docs.leadpipe.com/ip-to-company/introduction). Person-level coverage is strongest in the US. EU/UK traffic defaults to company-level identification; person-level requires affirmative consent. Fields can be missing, so judge required output on your actual traffic. If you need research signals from outside your website, evaluate [Orbit](/product/orbit/) separately and check its audience allowances. The [current pricing page](/pricing/) lists Pro 500 at $147/month for 500 identification credits. The trial is **7 days or 500 profiles, whichever comes first, no card**. Confirm the delivery and data-use requirements of your chosen plan. Use the [vendor evaluation kit](/resources/visitor-identification/) to record the same acceptance criteria for every candidate. [Start a Leadpipe trial](https://dashboard.leadpipe.com/auth/signup) when website identification is the requirement you want to measure. ## Related decisions Browse the [comparison directory](/compare/) for alternatives and head-to-head guides. Use the [software buying guide](/blog/b2b-website-visitor-identification-software/) to define requirements and the [person-versus-company guide](/blog/person-level-vs-company-level-visitor-identification/) to interpret identification results. ## Related vendor guides - [Clearbit Alternatives for Enrichment and Buyer Intent](/blog/clearbit-alternatives/) - [Clearbit vs ZoomInfo: CRM Enrichment and Sales Intelligence](/blog/clearbit-vs-zoominfo/) - [Leadpipe vs Clearbit: Visitor Data and HubSpot Workflows](/blog/leadpipe-vs-clearbit/) ## Sources and review basis Published by Leadpipe. Vendor references support product descriptions; recommendations reflect our assessment of fit. Confirm current plan and contract terms before buying. - [Leadpipe IP to company API](https://docs.leadpipe.com/ip-to-company/introduction) - [Clearbit / HubSpot product / buying reference](https://knowledge.hubspot.com/reports/use-buyer-intent) - [Clay product / buying reference](https://www.clay.com/pricing) - [Leadpipe product / buying reference](https://www.leadpipe.com/product/identification/) - [Leadpipe pricing and plan allowances](https://www.leadpipe.com/pricing/) [Explore all comparisons and our evaluation method →](/compare/)