---
title: "Lusha Pricing: Credit Costs for Email and Phone Data"
description: "Lusha's public pricing FAQ lists one credit to reveal an email address and five to reveal a phone number."
canonical_url: "https://www.leadpipe.com/blog/lusha-pricing/"
source_url: "https://www.leadpipe.com/blog/lusha-pricing/"
md_url: "https://www.leadpipe.com/blog/lusha-pricing.md"
content_type: "article"
pubDate: "2026-09-23T00:00:00.000Z"
last_updated: "2026-09-24T00:00:00.000Z"
---

# Lusha Pricing: Credit Costs for Email and Phone Data

Quick answer

Lusha's public pricing FAQ lists one credit to reveal an email address and five to reveal a phone number. The Free plan provides up to 40 credits per month. Model the mix of required fields before selecting a paid allowance, then confirm the current seat price and billing term in your account.

A credit allowance means little until you know which fields the team needs. An email-led campaign and a phone-led campaign can have very different data costs even when they target the same number of people.

At Leadpipe, we distinguish a usable visitor record from a collection of possible contact fields. The same discipline helps when evaluating a prospecting tool: price the information required for the next action, and count the records that actually pass review.

**Lusha’s public pricing FAQ lists one credit for an email reveal and five for a phone-number reveal.** Its Free plan provides up to 40 monthly credits. Those rules were checked on the [official pricing page](https://www.lusha.com/pricing/) on September 23, 2026.

Paid subscription prices were not exposed in the public page text retrieved for this review. Use the current account or sales quote for the paid amount rather than treating an older third-party plan table as a verified price.

## Start with the field mix

The same credit balance supports different workloads depending on the required fields. These calculations use the published reveal rates; they assume the requested data is available and that each planned reveal incurs the stated charge.

| Hypothetical workload | Calculation | Modeled credits |
| --- | --- | --- |
| Email for 100 contacts | 100 × 1 | 100 |
| Phone for 100 contacts | 100 × 5 | 500 |
| Email and phone for 100 contacts | 100 × (1 + 5) | 600 |
| Email for 100, phone for a prioritized 20 | (100 × 1) + (20 × 5) | 200 |

The last row is a planning choice, not a recommended restriction for every team. A calling team may need phones for the whole accepted list. An email-first team may need telephone details only after a specific qualification step.

Confirm the account’s handling of unavailable data, previous reveals and repeated operations. The table is a transparent model of requested fields, not a guarantee that a given credit balance returns a fixed number of complete contacts.

## A phone-first campaign needs its own forecast

Suppose a team prepares a hypothetical 400-contact call campaign. It needs both email and phone for every accepted record. At the stated rates, the planned reveals require 2,400 credits before accounting for the actual lookup outcomes or any additional operations.

Now suppose the team instead identifies 100 priority contacts before revealing both fields, while the remaining 300 need email only. The arithmetic becomes 600 credits plus 300, or 900 credits.

The difference comes from the process, not a discount. It is useful only if the prioritization still supports the sales team’s task. Reducing phone coverage for a team whose main channel is calling can make the database cheaper and the campaign less effective.

Ask the campaign owner to approve the field requirements before purchasing an allowance. Otherwise operations may optimize the credit bill while sales later asks for the missing information in a second pass.

## Compare subscription cost with accepted output

Use the actual quote to populate this worksheet:

| Budget field | Record this |
| --- | --- |
| Subscription | Price, currency and billing term |
| Access | Required users and administrative roles |
| Data | Included allowance and expected field mix |
| Extra capacity | Current add-on or upgrade terms |
| Operations | Time spent preparing, reviewing and routing records |
| Accepted output | Unique records that satisfy the campaign’s requirements |

Cost per accepted record is total relevant cost divided by the accepted count. The numerator should include the expenses you actually intend to compare. Do not compare one vendor’s subscription-only cost with another vendor’s software-plus-labor cost.

For example, if a hypothetical process costs $600 and produces 200 accepted records, the unit cost is $3. If half are duplicates or outside the target market, the cost per remaining record becomes $6. These inputs are invented to explain the calculation; $600 is not a Lusha quote.

Our [Lusha versus Apollo comparison](/blog/lusha-vs-apollo/) covers the broader buying decision. If the question is specifically Apollo’s current seat model, use the separate [Apollo pricing guide](/blog/apollo-pricing/).

## Billing and usage controls to inspect

Lusha’s pricing FAQ describes different treatment of unused monthly and annual credits. Monthly rollover is capped while annual credits reset at the end of the annual cycle. It also places per-user credit limits in Scale. Confirm the terms applying to your account before setting team budgets.

Operationally, give each campaign an expected consumption range and an owner. Review a small initial batch before allowing the full campaign to run. A mistaken field selection repeated across thousands of records is more expensive than catching the issue in a sample.

A useful approval record includes the requested fields, intended recipients, permitted purpose and destination system. This is especially valuable when several teams share a balance: the person paying the invoice may not be the person requesting the data.

## Evaluate data quality with a fair sample

Choose contacts representative of the geography, role and company size you actually target. Include records where your team already knows the correct employer or current title, provided you are authorized to use them for the evaluation.

Keep three outcomes separate:

1. A field was returned.
2. The field was correct and current enough for the task.
3. The complete record was accepted into the workflow.

A high return rate can coexist with a low acceptance rate. Record rejection reasons so you can distinguish coverage gaps from targeting mistakes, duplicate inputs or outdated records already present in your CRM.

Do not label a small convenience sample as an independent accuracy benchmark. Use it to decide whether this workflow deserves a larger controlled evaluation. Our [data-enrichment tools guide](/blog/data-enrichment-tools/) offers a reusable decision table and comparison method.

## How visitor identification changes the input

A prospecting workflow begins with a person or account selected for outreach. An identification workflow begins with an eligible site visit. Neither the existence of contact details nor the visit alone guarantees a buying decision.

If you already use Lusha for research, [Leadpipe Identification](/product/identification/) can be evaluated as an upstream source of visitor records. Inspect those records before adding another lookup. Where the required fields already exist, enrichment may not add value. Where a field is missing, make the additional request conditional on fit and eligibility.

Keep provenance and suppression decisions with the record. A later enrichment should not silently undo an earlier decision to exclude a customer, an employee or a contact who should not be approached. Field completeness is only one part of a reliable process.

## FAQ

### How many credits does a Lusha phone number use?

The public pricing FAQ checked for this article lists five credits per phone-number reveal. It lists one for email. Check the live terms for your specific account and operation.

### Does 40 free credits mean 40 complete contacts?

No. Complete depends on which fields you need. Under the published rates, email and phone together represent six credits per contact in a simple planning model.

### What is the paid Lusha price?

Use the current paid offer in your account or a written quote. This review verified the public credit rules but did not retrieve a reliable paid subscription amount, so it does not repeat older prices as current.

### When should we evaluate alternatives?

When the required fields, operating process or total cost fail your acceptance criteria. The [Lusha alternatives guide](/blog/lusha-alternatives/) compares other approaches; more credits alone do not solve a workflow mismatch.

To evaluate visitor records alongside your current data stack, [start a Leadpipe trial](https://dashboard.leadpipe.com/auth/signup). It lasts 7 days or 500 profiles, whichever comes first, with no card required.

## Compare the replacement decision

Pricing is one part of the purchase. Use the [comparison directory](/compare/) to compare the product scope, and define which required workflow would move if you changed vendors. Preserve the quoted billing period, allowance and data-use terms with your evaluation notes.

## Related vendor guides

- [Lusha Alternatives for Email, Phone and Rep Workflows](/blog/lusha-alternatives/)
- [Kaspr vs Lusha: Contact Discovery in the Rep Workflow](/blog/kaspr-vs-lusha/)
- [Lusha vs Apollo: Contact Data or Integrated Engagement?](/blog/lusha-vs-apollo/)

## Sources and review basis

Published by Leadpipe. Vendor references support product descriptions; recommendations reflect our assessment of fit. Confirm current plan and contract terms before buying.

- [Lusha product / buying reference](https://www.lusha.com/)
- [Leadpipe product / buying reference](https://www.leadpipe.com/product/identification/)
- [Leadpipe pricing and plan allowances](https://www.leadpipe.com/pricing/)

[Explore all comparisons and our evaluation method →](/compare/)