Warmly just made a big change: no more monthly plans. If you’re not on an annual contract, you’re out.
For teams who liked the flexibility of month-to-month billing—or who aren’t ready to commit $10,000+ upfront—this is a dealbreaker. And you’re not alone in looking for alternatives.
Here’s what’s happening, what your options are, and how to migrate without losing your lead flow.
What Changed with Warmly’s Pricing
Warmly previously offered monthly billing for their visitor identification and engagement platform. As of 2026, they’ve shifted to annual contracts only.
| Before | Now |
|---|---|
| Monthly billing available | Annual commitment required |
| Pay-as-you-go flexibility | 12-month minimum |
| Cancel anytime | Early termination fees |
For startups, agencies, and teams with fluctuating budgets, this removes the flexibility that made Warmly attractive in the first place.
Why This Matters
Annual contracts aren’t inherently bad—but forced annual billing creates problems:
Cash flow impact
- $10,800+ upfront vs. $900/month
- Harder to justify for early-stage teams
- Budget locked for 12 months regardless of results
Less flexibility
- Can’t downgrade if traffic drops
- Stuck if the tool doesn’t deliver
- No easy exit if priorities change
Commitment before validation
- New customers must commit before seeing real results
- Existing monthly users forced to upgrade or leave
If you’re evaluating whether to stay or switch, now’s the time to compare alternatives.
The Best Warmly Alternatives in 2026
We’ve covered Warmly alternatives in depth, but here’s the quick comparison for teams specifically frustrated with pricing:
| Tool | Monthly Option | Match Rate | Starting Price | Best For |
|---|---|---|---|---|
| Leadpipe | Yes | 40%+ | Flexible | Highest match rates |
| RB2B | Yes | 5-20% | $149/mo | Budget option |
| 6sense | No | Varies | $50K+/yr | Enterprise ABM |
| Clearbit | No | 15-20% | Custom | HubSpot users |
Why Leadpipe Stands Out
If you’re leaving Warmly because of pricing inflexibility, Leadpipe offers:
- Flexible billing — Not locked into annual contracts
- 40%+ match rates — 2x more leads than Warmly’s 15-25%
- Contact-level data — Names, emails, LinkedIn, phone numbers included
- Free trial — 500 leads to prove it works before you pay
┌─────────────────────────────────────────────────────────┐
│ MATCH RATE COMPARISON │
├─────────────────────────────────────────────────────────┤
│ │
│ 10,000 Monthly Visitors │
│ │
│ Leadpipe (40%) ████████████████████ 4,000 leads │
│ Warmly (20%) ██████████ 2,000 leads │
│ RB2B (15%) ███████ 1,500 leads │
│ │
│ More leads = more pipeline opportunity │
│ │
└─────────────────────────────────────────────────────────┘The math is simple: even if Warmly had better pricing, Leadpipe’s higher match rate means more ROI on your existing traffic.
How to Migrate from Warmly to Leadpipe
Switching visitor identification tools is straightforward. Here’s the process:
Step 1: Set Up Leadpipe (10 minutes)
- Sign up for free — no credit card required
- Add the Leadpipe script to your site (same process as Warmly)
- Verify data is flowing in the dashboard
Step 2: Run Both in Parallel (Optional)
If you’re still under Warmly contract, run both tools simultaneously to compare:
- Match rate differences
- Data quality
- Lead accuracy
Most teams see Leadpipe identifying 2x more visitors within the first week.
Step 3: Migrate Integrations
Leadpipe connects to the same tools you’re already using:
| Integration | Warmly | Leadpipe |
|---|---|---|
| HubSpot | ✓ | ✓ |
| Salesforce | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhooks | ✓ | ✓ |
| Clay | Limited | Full integration |
Step 4: Remove Warmly Script
Once you’ve validated Leadpipe’s data quality:
- Remove the Warmly script from your site
- Cancel your Warmly subscription (check contract terms)
- Full transition complete
What You Gain by Switching
More Leads, Same Traffic
Warmly’s 15-25% match rate means you’re missing 75-85% of identifiable visitors. Leadpipe’s 40%+ match rate captures significantly more.
For a site with 10,000 monthly visitors:
| Metric | Warmly | Leadpipe | Difference |
|---|---|---|---|
| Visitors identified | 2,000 | 4,000 | +2,000 |
| Valid emails | ~1,600 | ~3,200 | +1,600 |
| Pipeline opportunities | 100 | 200 | +100 |
Assuming 5% of identified visitors become opportunities
Better Data Quality
Leadpipe uses deterministic matching—not probabilistic guessing. That means:
- Real verified identities
- Accurate contact information
- Lower bounce rates on outreach
Compare that to tools using probabilistic methods that often miss.
Flexible Pricing
No forced annual contracts. Scale up when traffic grows, scale down during slow periods. Compare pricing models across all major tools.
For Agencies: White-Label Leadpipe
If you’re an agency managing multiple client sites, Warmly’s annual pricing multiplies fast. Managing 10 clients? That’s $100K+ in annual commitments.
Leadpipe offers white-label visitor identification:
- Run Leadpipe under your own brand
- Set your own pricing for clients
- Single dashboard for all accounts
- No per-client annual commitments
This is how agencies turn visitor identification into a recurring revenue service without the contract risk.
Learn more about white-label options →
Common Questions
Can I export my data from Warmly?
Yes. Export your identified visitors before canceling. Leadpipe can also re-identify these visitors going forward.
What if I’m mid-contract with Warmly?
Run both tools in parallel until your contract ends. Use this time to compare performance side-by-side.
Does Leadpipe have live chat like Warmly?
No. Leadpipe focuses purely on identification—doing one thing extremely well. If you need live chat, pair Leadpipe with Intercom, Drift, or HubSpot chat.
How fast can I switch?
Same day. Leadpipe setup takes 10 minutes. You’ll see identified visitors within hours.
The Bottom Line
Warmly’s move to annual-only pricing forces a decision: commit for 12 months or find an alternative.
If flexibility matters to your team—and you want higher match rates while you’re at it—Leadpipe is the clear choice.
Start free with 500 leads:
