Person-Level vs Company-Level Visitor Identification

Person-level vs company-level visitor identification: how identity graphs work, real match rates, and which approach fits your B2B team.

Latest Articles

GA4 shows traffic and conversions. It doesn't show the 97% of visitors with buying intent who leave anonymously. Here's what you're actually missing.

Set up real-time Slack alerts for identified website visitors. Get notified when target accounts hit your pricing page. Step-by-step guide.

Cold outreach response rates have collapsed to 1-3%. Midbound marketing — intent-driven outreach to known visitors — is what's replacing it.

Step-by-step playbook for SDRs to convert identified website visitors into meetings. Templates, timing, prioritization, and real workflows.

Lead forms convert 2-3% of B2B traffic. That number is dropping every year. Here's what's replacing them and why the shift is inevitable.

60%+ of B2B traffic comes from mobile but most ID tools fail on phones. Learn why mobile identification is harder and which tools actually work.

Anonymous traffic isn't free — it's expensive. Calculate exactly how much pipeline you're losing to unidentified visitors and what it costs per lead.

Match rates, conversion gaps, and visitor behavior benchmarks across 12 B2B industries. See how your sector compares for visitor identification.