If you are comparing Kaspr and Lusha you are probably an SDR or an AE who lives in LinkedIn Sales Navigator and wants the fastest, cleanest way to pull an email and a mobile number out of a profile. Both extensions do the same basic job. They do not cost the same, cover the same geographies, or produce the same accuracy at the same prices.
I am George, founder of Leadpipe. This post is a straight comparison on the dimensions that matter when you spend eight hours a day inside LinkedIn, plus the option most LinkedIn-extension posts ignore.
Short answer. Kaspr is usually the better buy for EU-heavy outbound and for budget-minded SDR teams, and it is owned by Cognism, which colors the data mix. Lusha is the more polished, broader-market extension with a cleaner UI and longer history. Neither extension identifies the buyers already on your website, which is often where the warmest pipeline is hiding.
Kaspr vs Lusha at a glance
| Dimension | Kaspr | Lusha |
|---|---|---|
| Product type | LinkedIn-focused Chrome extension + database | Chrome extension + database |
| Parent company | Cognism | Independent |
| Primary market | EU-focused, growing global | Global, US-strong |
| Database (claimed) | ~500M+ profiles (Cognism-backed) | ~150M+ profiles |
| Email accuracy | High (claimed), inherits Cognism framework | ~85% (claimed) |
| Phone coverage | Strong EU, growing | Decent direct dial, historical EU strength |
| Starting price | Freemium tier, then ~€45/user/mo | Free tier, then ~$49/user/mo |
| Free tier | Yes, monthly credit allowance | Yes, 5 credits/mo |
| Contract | Monthly or annual | Monthly or annual |
| GDPR posture | Strong (Cognism framework) | Standard |
| CRM native | Salesforce, HubSpot, Pipedrive | Salesforce, HubSpot |
| Best for | EU SDRs, budget teams, Cognism-adjacent buyers | Single-contact lookups, recruiters, AEs, US-heavy |
| G2 rating | 4.4/5 | 4.3/5 |
What is Kaspr
Kaspr is a LinkedIn-first contact finder owned by Cognism (acquired in 2022). The core product is a Chrome extension that reveals verified email and mobile numbers from LinkedIn profiles and Sales Navigator searches in one click. Underneath, Kaspr draws on Cognism’s data infrastructure, including Diamond Data (human-verified mobile numbers) for higher tiers.
Note: Kaspr does not have a screenshot available in our whitelist, so there is no homepage image for this section.
Strengths:
- Strongest when the dataset is Cognism-backed. EU mobile coverage is category-leading.
- Freemium tier lets a single rep start with zero budget approval.
- Public pricing and monthly billing.
- GDPR-native posture inherited from Cognism (notified-party model, TPS/CTPS checked).
- Good Salesforce, HubSpot, and Pipedrive integrations.
- Chrome extension UI is clean and fast.
Weaknesses:
- The product is intentionally narrower than full Cognism. You do not get full Bombora intent or the full enterprise compliance controls.
- Credit math can pinch heavy list-builders.
- US coverage is real but less deep than Lusha in some verticals.
- No built-in sequencer or dialer. You stack Outreach, Salesloft, or Apollo.
- Pricing climbs once you cross a certain volume threshold.
What is Lusha
Lusha is a longer-tenured Chrome-extension-first contact finder. The dataset is around 150M+ profiles with particular strength in US and EU direct dials. The extension surfaces phone and email on LinkedIn profiles, company pages, and elsewhere across the web.
Strengths:
- Chrome extension UX is polished. Muscle memory is painless.
- Free tier (5 credits/mo) with no credit card.
- Strong on US mobile and direct dial.
- Public pricing, monthly billing, easy cancel.
- CRM sync to Salesforce and HubSpot works out of the box.
- Longer market presence than Kaspr.
Weaknesses:
- Not a workflow platform. Always plugs into Outreach, Salesloft, Apollo, Instantly, or Smartlead.
- Email accuracy at ~85% (claimed) is lower than ZoomInfo or Cognism claims.
- Bulk list building and segmenting is weaker than Apollo or Cognism.
- GDPR posture is standard, not notified-party. EU-strict legal teams prefer Cognism or Kaspr.
- Credit math can punish heavy users.
Pricing
Kaspr (2026, typical):
| Tier | Price | Notes |
|---|---|---|
| Free | €0 | Monthly credit allowance, LinkedIn-only |
| Starter | ~€45/user/mo | Direct emails, limited phones, CRM sync |
| Business | ~€79-€99/user/mo | Full phone access, higher credits |
| Organization | Custom | Advanced admin, API, SSO |
Lusha (2026, typical):
| Tier | Price | Notes |
|---|---|---|
| Free | $0 | 5 credits/mo |
| Pro | ~$49/user/mo | Most SDR and AE seats |
| Premium | ~$79/user/mo | Bulk enrichment, intent signals |
| Scale | Custom | SSO, API, team admin |
Side-by-side on a 5-seat team running mid-tier:
| Scenario | Kaspr Business (5 seats) | Lusha Pro (5 seats) |
|---|---|---|
| Monthly cost | ~€395 | ~$245 |
| Annual cost | ~€4,700 | ~$2,940 |
| EU mobile coverage | Strong | Moderate |
| US mobile coverage | Moderate | Strong |
| Sequencer included | No | No |
Lusha looks cheaper per seat. Kaspr’s Cognism-backed data tends to produce higher connect rates in EU dialing, which changes the cost-per-meeting math meaningfully for EU-heavy teams.
Data quality
Both vendors claim strong accuracy. What matters is geography.
| Category | Kaspr | Lusha |
|---|---|---|
| EU mobile | Strong (Cognism-backed) | Decent, historical strength |
| US mobile | Moderate | Strong |
| Direct dials | Strong | Strong |
| Email accuracy (claimed) | High | ~85% |
| EU firmographics | Better (Cognism) | Moderate |
| US firmographics | Moderate | Better |
| GDPR notification model | Yes | No |
As always, vendor accuracy claims are directional not truth. Sample 100 target accounts before annual.
GDPR and compliance
For EU-heavy teams this is a real consideration.
Kaspr, via Cognism:
- Notified-party model under Article 14.
- TPS and CTPS checked on UK mobile numbers before export.
- DNC lists honored across supported EU geos.
- DPA available.
Lusha:
- Standard GDPR posture. Legitimate interest framework.
- DPA available.
- TPS/CTPS handling is the customer’s responsibility.
If your legal team wants the provider to carry notification weight, Kaspr is easier to defend. If you are US-heavy with an EU tail, Lusha is usually acceptable.
For regional depth see visitor identification in Germany and visitor identification in the United Kingdom.
The scenario where each wins
Pick Kaspr if:
- Your ICP is UK, DACH, Benelux, Nordics, or France-heavy.
- EU mobile dials are a core part of the SDR motion.
- You want Cognism-level data quality without a Cognism annual contract.
- Your legal or compliance team cares about the notified-party model.
- You prefer freemium onboarding and monthly billing.
Pick Lusha if:
- You are a US-heavy SDR or AE doing single-contact lookups.
- You want the cleanest Chrome extension UX and a long-tenured product.
- US mobile and direct dials matter more than EU data.
- You already own Outreach, Salesloft, Apollo, or Instantly.
- You want the lightest possible tool in the stack.
Pick neither, at least not first, if your website gets meaningful B2B traffic.
The third angle
Kaspr and Lusha both solve the same problem: you saw a LinkedIn profile, now get the email and phone fast. That is a real job. It is also a cold job. The person on the other end does not know you and did not ask you to contact them.
LinkedIn extensions are great at cold. They do not help you with warm.
Cold email response rates have collapsed below 1% for most teams, and cold dials are not healthier. Meanwhile, 97-98% of your B2B website visitors never fill a form. Those are warm prospects, and Kaspr and Lusha do not identify them.
Leadpipe is built for that gap. A 2-5 minute pixel install, deterministic matching against our own identity graph, full person records on 30-40%+ of US B2B visitors: name, business and personal email, phone, LinkedIn, firmographics, 100+ data points, 60B intent signals, 24-hour refresh, REST API and webhooks.
Pricing: $147/mo for 500 identifications on Pro, $299/mo for 1,500 on Growth, $599/mo for 5,000 on Scale. Month-to-month. No seat math, no credit burn.
Our independent accuracy test across 75,000 visitors over 120 days scored Leadpipe at 8.7/10 for deterministic identification.
This is not a replacement for Kaspr or Lusha. The smart pattern is to keep a lookup tool for real cold plus a visitor identification tool for warm. The warm channel converts 3-10x better than cold at the point of outreach. Your cold volume should shrink accordingly.
For more see SDR playbook for identified website visitors and how to identify anonymous website visitors.
Our verdict
Kaspr for EU-heavy SDRs who want Cognism-quality data without a Cognism annual contract. Freemium onboarding, GDPR-native posture, strong EU mobile.
Lusha for US-heavy single-contact lookups with the cleanest Chrome extension UX in the category.
For the warm pipeline hiding in your own web traffic, use a tool built for person-level visitor identification. Most SDR teams in 2026 end up running a LinkedIn extension plus a visitor identification tool, not one or the other.
For a wider landscape view see Leadpipe vs competitors and top 10 visitor identification software tools.
Leadpipe identifies 30-40%+ of your US B2B visitors with full contact data on the Pro plan at $147/mo. No credit card to start the 500-lead trial. Start identifying visitors
