RB2B offers company-level Free, a Starter plan focused on profile delivery, and Pro or Pro+ with business emails and broader integrations. It is a candidate for visitor-driven workflows when the selected plan returns the data and delivery your team needs.
This is a Leadpipe-authored buying guide. Product statements are based on the linked vendor references; evaluation steps are recommendations, not reported test results.
Current plan distinctions
RB2B pricing, reviewed September 23, 2026, distinguishes the following packages. Starting prices are not interchangeable allowances.
| Plan | Displayed starting price | Output distinction |
|---|---|---|
| Free | $0 | Company-level results; no unmasked person-level contact data |
| Starter | $79/month | LinkedIn-profile delivery; no business email addresses |
| Pro | $149/month | Business emails and broader integrations |
| Pro+ | $199/month | Premium resolution plus contact data and integrations |
Use the current marketing page as the commercial reference and resolve discrepancies with support before buying. Do not infer paid-plan capabilities from a Free trial result.
Where the product fits
RB2B belongs on a shortlist when the team needs website visitor signals delivered into a rep workflow. The lower-cost entry options can help scope the category, while the paid contact tiers require a plan-specific evaluation.
RB2B documents domain, URL and list exclusions. Those controls should be part of the trial, especially when customers, partners or competitors visit your site. Compare configuration and limits rather than assuming another vendor has an exclusive suppression feature.
What remains a buyer-specific question
Coverage, identity correctness, required-field completeness and sales outcomes need evidence from your own traffic. Public product pages do not establish a universal winner. This review does not publish an independent accuracy score or claim to have run a controlled test.
Record the actual plan, eligible countries, required fields, destination and credit rules. Inspect repeat visits and deduplication. Where you cannot verify who made a visit, record an unknown identity outcome rather than treating a plausible profile as proof.
Decision
Choose RB2B if the selected package completes the required workflow at an acceptable cost. Compare Leadpipe and RB2B on the same eligible traffic if considering both. For a broader shortlist use RB2B alternatives; for a switch use the migration checklist.
Where Leadpipe fits
Leadpipe supports both account-level and person-level workflows. Its IP to Company API retrieves stored company information from an IPv4 or IPv6 address; its separate Identification product supplies eligible visitor records and activity. Choose company context for account research and person-level output when the action requires a specific visitor. A company lookup returns no people or visits. Confirm API eligibility and its separate lookup allowance in the official documentation.
Person-level coverage is strongest in the US. EU/UK traffic defaults to company-level identification; person-level requires affirmative consent. Fields can be missing, so judge required output on your actual traffic. If you need research signals from outside your website, evaluate Orbit separately and check its audience allowances.
The current pricing page lists Pro 500 at $147/month for 500 identification credits. The trial is 7 days or 500 profiles, whichever comes first, no card. Confirm the delivery and data-use requirements of your chosen plan.
Use the vendor evaluation kit to record the same acceptance criteria for every candidate. Start a Leadpipe trial when website identification is the requirement you want to measure.
Related decisions
Browse the comparison directory for alternatives and head-to-head guides. Use the software buying guide to define requirements and the person-versus-company guide to interpret identification results.
Related vendor guides
- RB2B Alternatives: Compare Visitor Data and Workflows
- Leadpipe vs RB2B: Plans, Fields and Visitor Workflows
- RB2B vs Clearbit: Visitor Alerts or HubSpot Buyer Intent?
Sources and review basis
Published by Leadpipe. Vendor references support product descriptions; recommendations reflect our assessment of fit. Confirm current plan and contract terms before buying.
