RB2B has a free plan, but its published Free package is company-level and does not include unmasked person-level profiles or business email addresses. Contact outputs and integrations depend on the paid plan.
This is a Leadpipe-authored buying guide. Product statements are based on the linked vendor references; evaluation steps are recommendations, not reported test results.
What the free plan includes
The current RB2B pricing page lists Free at $0 with 150 monthly resolutions and company-level visibility. A full-featured trial and the ongoing Free package are different offers. Record which one you are evaluating.
When a paid package is required
| Requirement | What to check |
|---|---|
| Company visibility | Whether the Free allowance covers the evaluation |
| LinkedIn-profile delivery | Starter package and current delivery destinations |
| Business email | Pro or Pro+ contact outputs |
| Broader integrations | Selected paid package and supported destination |
| More resolution capacity | Actual credit tier, consumption and overages |
Starter is displayed at $79/month, Pro from $149/month and Pro+ from $199/month on the reviewed page. Compare allowances before calculating cost per output.
How to evaluate without confusing the offers
Before the trial begins, write down required fields and the intended destination. At its end, compare those requirements with the ongoing package. A result visible during a paid-feature trial may not remain available after downgrade.
If the requirement is company prioritization, the Free product can help assess whether relevant accounts appear. If the requirement is a usable person record for a sales workflow, evaluate the package that provides that output.
Read the RB2B review for the buying checklist and RB2B alternatives for other options. Treat the free entry point as one commercial feature, not a verdict on identity accuracy or revenue potential.
Where Leadpipe fits
Leadpipe supports both account-level and person-level workflows. Its IP to Company API retrieves stored company information from an IPv4 or IPv6 address; its separate Identification product supplies eligible visitor records and activity. Choose company context for account research and person-level output when the action requires a specific visitor. A company lookup returns no people or visits. Confirm API eligibility and its separate lookup allowance in the official documentation.
Person-level coverage is strongest in the US. EU/UK traffic defaults to company-level identification; person-level requires affirmative consent. Fields can be missing, so judge required output on your actual traffic. If you need research signals from outside your website, evaluate Orbit separately and check its audience allowances.
The current pricing page lists Pro 500 at $147/month for 500 identification credits. The trial is 7 days or 500 profiles, whichever comes first, no card. Confirm the delivery and data-use requirements of your chosen plan.
Use the vendor evaluation kit to record the same acceptance criteria for every candidate. Start a Leadpipe trial when website identification is the requirement you want to measure.
Related decisions
Browse the comparison directory for alternatives and head-to-head guides. Use the software buying guide to define requirements and the person-versus-company guide to interpret identification results.
Related vendor guides
- RB2B Alternatives: Compare Visitor Data and Workflows
- Leadpipe vs RB2B: Plans, Fields and Visitor Workflows
- RB2B vs Clearbit: Visitor Alerts or HubSpot Buyer Intent?
Sources and review basis
Published by Leadpipe. Vendor references support product descriptions; recommendations reflect our assessment of fit. Confirm current plan and contract terms before buying.
