Assess RB2B against the data, permissions and workflow in your implementation. Review collection, access, retention, suppression and destination behavior rather than treating a vendor security statement as proof that every configuration is appropriate.
This is a Leadpipe-authored buying guide. Product statements are based on the linked vendor references; evaluation steps are recommendations, not reported test results.
Data handling and operational controls
Start with RB2B’s current product and policy links. Identify the product tier, identity level, countries, destinations and intended use. Product availability does not establish permission for every collection or outreach activity.
Review the actual data flow
| Stage | Evidence to request |
|---|---|
| Collection | Script behavior, fields collected and page exclusions |
| Resolution | Source descriptions and company versus person outputs |
| Processing | Relevant terms, DPA, subprocessors and regional scope |
| Access | User roles, exports and connected destinations |
| Retention | Storage periods, deletion process and downstream propagation |
| Activation | Suppression, opt-outs and the intended marketing or sales use |
Assign each unanswered question to an owner before activation. Obtain advice appropriate to the applicable jurisdiction and your implementation; this guide is a purchasing checklist, not a legal opinion.
Avoid misleading shortcuts
Company information can still raise data-handling questions. A publicly available business email does not answer every outreach-permission question. Similarly, a named contact returned by a tool does not prove that a particular person made a visit.
Document the difference between the vendor’s published position, the contractual commitments and behavior observed in your configuration. Keep those evidence levels separate when approving a workflow.
Compare like-for-like controls
RB2B documents exclusions on its pricing page. Test them using known customers and excluded URLs, and confirm how suppression reaches connected systems. Review Leadpipe using the same process if it is on the shortlist; its EU/UK default is company-level, and person-level requires affirmative consent.
For product and plan distinctions, see the RB2B review. For an operational comparison, use Leadpipe versus RB2B. Neither article replaces an implementation-specific privacy assessment.
Where Leadpipe fits
Leadpipe supports both account-level and person-level workflows. Its IP to Company API retrieves stored company information from an IPv4 or IPv6 address; its separate Identification product supplies eligible visitor records and activity. Choose company context for account research and person-level output when the action requires a specific visitor. A company lookup returns no people or visits. Confirm API eligibility and its separate lookup allowance in the official documentation.
Person-level coverage is strongest in the US. EU/UK traffic defaults to company-level identification; person-level requires affirmative consent. Fields can be missing, so judge required output on your actual traffic. If you need research signals from outside your website, evaluate Orbit separately and check its audience allowances.
The current pricing page lists Pro 500 at $147/month for 500 identification credits. The trial is 7 days or 500 profiles, whichever comes first, no card. Confirm the delivery and data-use requirements of your chosen plan.
Use the vendor evaluation kit to record the same acceptance criteria for every candidate. Start a Leadpipe trial when website identification is the requirement you want to measure.
Related decisions
Browse the comparison directory for alternatives and head-to-head guides. Use the software buying guide to define requirements and the person-versus-company guide to interpret identification results.
Related vendor guides
- RB2B Alternatives: Compare Visitor Data and Workflows
- Leadpipe vs RB2B: Plans, Fields and Visitor Workflows
- RB2B vs Clearbit: Visitor Alerts or HubSpot Buyer Intent?
Sources and review basis
Published by Leadpipe. Vendor references support product descriptions; recommendations reflect our assessment of fit. Confirm current plan and contract terms before buying.
