Visitor identification pricing is only comparable when you know what each vendor charges for. A company match, an individual profile, an enrichment action and a paid seat are different units.
I am George, founder of Leadpipe. This guide explains our published monthly tiers and a practical way to compare them with other offers. Use total operating cost divided by accepted output for the workflow you need. Keep the advertised capacity price as a separate number.
Prices and plan references were reviewed September 23, 2026. Check the linked pricing page and the selected billing period before buying; a starting price is not a quote for every volume or configuration.
Current Leadpipe monthly pricing
The Leadpipe pricing page is backed by our published Pro and Agency volume tiers. These figures are monthly billing amounts in USD.
| Plan | Monthly identification credits | Monthly price | Included Orbit audiences |
|---|---|---|---|
| Pro 500 | 500 | $147 | 0 |
| Pro 1K | 1,000 | $248 | 0 |
| Pro 2K | 2,000 | $398 | 2 |
| Pro 5K | 5,000 | $819 | 4 |
| Pro 10K | 10,000 | $1,179 | 6 |
| Pro 20K | 20,000 | $1,879 | 8 |
| Plan | Monthly identification credits | Monthly price |
|---|---|---|
| Agency 10K | 10,000 | $1,279 |
| Agency 20K | 20,000 | $1,979 |
| Agency 100K | 100,000 | $3,500 |
| Agency 200K | 200,000 | $5,500 |
See current pricing for billing options and plan terms. Credits are a usage allowance; confirm the required delivery and agency entitlements.
Do not assume the entry Pro tier includes Orbit audiences, or that the entry agency price buys 20,000 credits. Compare the specific tier with the required Identification, Orbit or agency workflow.
The trial offer is 7 days or 500 profiles, whichever comes first, no card. A credit allowance is a limit on usage, not a promise that a given website will produce that many matches.
How other pricing models differ
| Model | What changes the bill | What to request |
|---|---|---|
| Identification allowance | Number and type of billable matches | Definition of a match, repeats and limit behavior |
| Traffic-based quote | Traffic assessed for the proposed account | Written volume assumptions and included features |
| Seat subscription | Paid users and permissions | Required operator seats and minimums |
| Data credits | Data types or records acquired | Cost per action and failed-result treatment |
| Platform plus usage | Access level and metered operations | Both the subscription and expected usage bill |
For concrete examples, RB2B lists plan-specific identification offerings, while Lead Forensics describes traffic-based quotes. A price comparison must account for the output and workflow as well as the fee.
If your workflow includes enrichment or prospecting beyond visitor identification, review Clay pricing and Cognism pricing as separate cost lines. They are not interchangeable units of visitor identification.
Capacity price versus observed cost
Here is a hypothetical example using the published Pro 500 monthly fee. The usage and acceptance figures are illustrative, not a customer result.
| Calculation | Result | Meaning |
|---|---|---|
| $147 / 500 available credits | $0.294 | Subscription cost per available credit at full use |
| $147 / 300 actual identified people | $0.49 | Subscription cost per observed match |
| $147 / 120 accepted people | $1.225 | Subscription cost per person accepted for the workflow |
| ($147 + $180 labor) / 120 accepted people | $2.725 | Cost per accepted person including illustrative labor |
Use consistent units. If those 120 people belong to 80 accounts, the corresponding cost per accepted account is $327 / 80 = $4.0875. Neither calculation is a cost per opportunity because no opportunities have been measured yet.
The point is not that one of these numbers is correct and the others are wrong. They describe different stages. Label the denominator and use the one that matches the decision.
What makes a record accepted?
Write a rule before the trial. An accepted record might need a relevant company, a suitable role, a usable contact channel, recent commercial activity and a valid route to an owner. Apply the same rule to every candidate.
Track exclusion reasons separately. A customer record may be valid identity data but unsuitable for new-business outreach. A person with missing email may still be useful for account research. The required workflow determines the classification.
Our trial scorecard separates identity, fit, suppression and delivery. That gives procurement a better denominator than the largest number shown in a dashboard.
Costs that belong beside the subscription
Include additional data purchases, integrations, implementation and the labor required to run the queue. Record which costs would exist anyway and which are incremental to this program.
A cheap plan can become expensive if someone manually cleans every export. A more expensive plan can still be poor value if the team never uses its bundled features. Assign a cost to the actual process, not to hypothetical maximum utilization.
Ask about these items in writing:
- The billing period, currency and renewal terms.
- Included identity level, domains and access permissions.
- Repeat-match, enrichment and overage treatment.
- Required integrations and their plan entitlements.
- What happens when the allowance is exhausted.
- Data export, retention and offboarding requirements.
The RFP template provides a reusable format for those answers.
Choose the tier after measuring the workflow
During a trial, distinguish a capacity limit from a data-quality problem. If you use the allowance quickly and the accepted output is useful, a higher tier may be reasonable. If few records are relevant, investigate targeting and fit before buying more volume.
Use the same geographic and page scope when projecting usage. A trial confined to pricing pages is not a reliable volume estimate for turning on every page across several domains.
For financial value, follow accepted records into qualified opportunities and realized outcomes. The ROI guide explains why pipeline multiples and financial return must stay separate.
FAQ
What is Leadpipe’s starting monthly price?
The published Pro 500 tier is $147 per month for 500 visitor credits. Check the pricing page for the current tier, billing period and account terms.
Does the lowest Pro price include Orbit audiences?
The published Pro 500 and Pro 1K tiers list zero included Orbit audiences. The Pro 2K tier lists two. Choose the tier for the product use case you need.
What does the entry agency plan include in credits?
The published Agency 10K tier is $1,279 per month for 10,000 credits. The Agency 20K tier is $1,979. Review the agency terms for your client setup.
How do I compare an annual quote with a monthly plan?
Normalize the contract value to the same period while retaining the commitment, required seats, implementation costs and usage assumptions. Dividing by twelve does not make an annual obligation cancellable monthly.
Price the workflow you will actually run
Start a Leadpipe trial, record the accepted output, and use the current pricing page to choose a tier. The trial is 7 days or 500 profiles, whichever comes first, no card.
