Data
Visitor Identification ROI: Formulas and Attribution
Measure visitor identification ROI using incremental gross profit and full costs. Separate pipeline, revenue and influence with a worked example.
Guides
CMO's Guide to Website Visitor Identification
How CMOs use visitor identification to prove marketing ROI, close the attribution gap, and generate pipeline from existing website traffic.
Lead Generation
The Cost of Anonymous Website Traffic (2026)
97% of B2B website visitors leave anonymous. Calculate what that actually costs and how visitor identification changes the math.
Strategy
How to Prove Marketing ROI to Your Board
The board wants pipeline numbers, not impressions. Visitor identification creates a direct line from marketing spend to identified leads to revenue.
Tools
Visitor Identification Pricing: Compare the Full Cost
Compare visitor identification pricing by credits, identity level and usable records. See current Leadpipe tiers and a worked cost-per-contact example.
Guides
What Is Customer Acquisition Cost (CAC)?
CAC measures how much you spend to acquire one customer. Learn how to calculate it, B2B benchmarks, and practical ways to reduce it without cutting quality.
Guides
What Is Marketing Attribution? Models Explained
Marketing attribution identifies which channels drive revenue. Learn first-touch, last-touch, multi-touch models, and why most B2B attribution is broken.