Data
How Accurate Is UTM Attribution? An Honest Audit
UTM-based attribution drops paid clicks to broken parameters and over-counts "direct." Here is the framework to fix it without ditching GA4.
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UTM-based attribution drops paid clicks to broken parameters and over-counts "direct." Here is the framework to fix it without ditching GA4.
If UTMs vanished tomorrow, how much pipeline could you still attribute? The framework, the architecture, and what identity-based attribution catches.