Lead Generation
B2B Lead Generation Companies: The Honest 2026 Guide
How B2B lead generation companies actually work, what they cost, and how to decide between hiring an agency, buying tools, or going hybrid in 2026.
Strategy
Identity Data as a Service: The API-First Approach
Dashboard-first visitor ID tools were built for humans. API-first identity data is built for AI agents, platforms, and automation. Here's why the shift matters.
Guides
What Is Identity Resolution? A Technical Primer
Identity resolution matches anonymous signals to known people. Learn how it works, deterministic vs probabilistic methods, and why it matters for B2B sales.
Tools
10 Website Visitor Identification Tools Compared
Website visitor identification tools differ in entity level, coverage, required fields and delivery.
Tools
B2C Visitor Identification: Five Approaches to Compare
B2C visitor identification should be evaluated around audience recovery, identity resolution and permitted activation.