Guides
Negative Lead Scoring: Examples, Point Values, Best Practices
Negative lead scoring subtracts points for bounces, personal emails, competitors, students and inactivity. Get the point table, thresholds and CRM setup.
Strategy
Proprietary vs Licensed Intent: What's the Difference?
Most intent data vendors license signals from the same co-ops. Here's why proprietary, first-party intent beats licensed feeds for B2B pipeline.
Lead Generation
High Traffic, No Leads: The Identification Gap
10,000 monthly visitors but only 50 leads? You don't have a traffic problem. You have an identification problem. Here's how to close the gap.
Lead Generation
Why Your Website Traffic Isn't Converting (2026)
You're getting traffic but no leads. The problem isn't your website - it's that 97% of visitors will never fill out a form. Here's the fix.
Strategy
ABM with Visitor Identification: Full Playbook
Track when target accounts visit your website. Know which person from the account, what they viewed, and how to engage them at the right moment.
Guides
Content Attribution: Which Blog Posts Create Pipeline?
Connect anonymous blog readers to pipeline. Visitor identification shows which content produces revenue, not just pageviews.
Guides
How to Retarget Identified Website Visitors
Stop wasting ad spend retargeting everyone. Build suppression lists from identified visitors and focus paid budget on unknown traffic.
Strategy
The Death of the Lead Form: What Comes Next
Lead forms convert 2-3% of B2B traffic. That number is dropping every year. Here's what's replacing them and why the shift is inevitable.
Guides
Demand Gen Guide: Visitor ID + Intent Audiences
How demand gen managers use visitor identification and Orbit intent data to build campaigns that target in-market buyers, not cold audiences.
Guides
Mobile Visitor Identification: Fix Your Biggest Blind Spot
60%+ of B2B traffic comes from mobile but most ID tools fail on phones. Learn why mobile identification is harder and which tools actually work.
Guides
CMO's Guide to Website Visitor Identification
How CMOs use visitor identification to prove marketing ROI, close the attribution gap, and generate pipeline from existing website traffic.
Guides
What Is ABM? Account-Based Marketing Guide
ABM targets specific high-value accounts with personalized campaigns. Learn how it works, why it outperforms broad marketing, and how to get started.
Guides
What Is an ICP? Meaning in Sales, Examples and Template
ICP stands for Ideal Customer Profile: the type of company that gets the most value from your product. Meaning in sales, examples and a free template.
Guides
Visitor Identification Benchmarks: 12 Industries Compared
Match rates, conversion gaps, and visitor behavior benchmarks across 12 B2B industries. See how your sector compares for visitor identification.
Lead Generation
The Cost of Anonymous Website Traffic (2026)
97% of B2B website visitors leave anonymous. Calculate what that actually costs and how visitor identification changes the math.
Guides
Buyer Intent: Meaning, Signals, Types, and Measurement
Buyer intent (buying intent) is evidence that a person or account is evaluating a purchase now. See the signals, data types, scoring and contact-level intent.
Guides
What Is Lead Generation? B2B Guide
Lead generation is the process of attracting and capturing potential customers. Learn how modern B2B lead gen works beyond forms and gated content.
Guides
What Is Intent Data? Definition & Guide
Intent data reveals which companies and people are actively researching a purchase. Learn how it works, the types, and how B2B teams use it.
Guides
Build LinkedIn Ad Audiences from Orbit Intent Data
Export person-level intent audiences from Orbit, upload to LinkedIn Campaign Manager, and run ads to people actively researching your category.
Guides
Personal-Level Intent Data: Beyond Account Signals
Traditional intent data tells you a company is interested. Personal-level intent tells you exactly who. Learn how B2B intent tracking is evolving.
Strategy
Competitive Intelligence with Orbit Intent Data
Track who's researching your competitors. Build audiences of people actively evaluating alternatives in your category. Reach them before competitors do.
Guides
Leadpipe + Google Ads: Identify Your Ad Visitors
Most Google Ads clicks don't convert. Leadpipe identifies ad visitors without a form fill. Optimize spend and close the attribution gap.
Strategy
Sales-Marketing Alignment Through Shared Visitor Data
Sales ignores marketing leads because they're not qualified. Visitor identification gives both teams a shared, behavior-based signal they both trust.
Strategy
How to Prove Marketing ROI to Your Board
The board wants pipeline numbers, not impressions. Visitor identification creates a direct line from marketing spend to identified leads to revenue.
Guides
Post-Event Follow-Up: Identify Who Visits After
After conferences, webinars, and product launches, website traffic spikes. Identify who those visitors are before the spike fades.
Guides
Track When Target Accounts Visit Your Website
Set up real-time alerts when companies on your target account list visit your site. Know which person visited, what they viewed, and when to engage.
Guides
Visitor Identification for Middle East & UAE
The Middle East B2B market is growing fast. Here's how companies in UAE, Saudi Arabia, and the Gulf region can use website visitor identification.
Lead Generation
15 Unconventional B2B Lead Gen Strategies (2026)
Unconventional B2B lead generation strategies for 2026. From visitor identification to video personalization--15 tactics that actually drive pipeline.
Guides
What Is Customer Acquisition Cost (CAC)?
CAC measures how much you spend to acquire one customer. Learn how to calculate it, B2B benchmarks, and practical ways to reduce it without cutting quality.
Guides
First-Party Data: Meaning, Types, Examples, and Benefits
First-party data is information you collect directly from your own audience on channels you own. Types, examples, collection methods, benefits and B2B uses.
Guides
MQL vs SQL: Definitions & Differences
MQLs show marketing interest. SQLs are sales-ready. Learn the definitions, how to set criteria, and why the handoff between them breaks most pipelines.
Guides
What Is Marketing Attribution? Models Explained
Marketing attribution identifies which channels drive revenue. Learn first-touch, last-touch, multi-touch models, and why most B2B attribution is broken.
Guides
What Is Demand Generation? 2026 Guide for B2B Teams
Demand generation creates awareness and interest before buyers talk to sales. Learn how it works and what separates it from lead gen.
Guides
Conversion Rate: Formula, B2B Benchmarks, and Dashboard
Conversion rate = conversions divided by visitors, sessions or clicks, times 100. See which denominator to use, B2B benchmarks, ad rates and dashboard metrics.
Lead Generation
4 Lead Generation Tactics for B2B Software Companies
Discover proven B2B lead generation strategies including visitor identification, content marketing, and outbound tactics.
Guides
Leadpipe + LinkedIn Ads: Target Identified Visitors
Build LinkedIn Matched Audiences from identified visitors. Suppress known leads from paid campaigns. Retarget high-intent visitors who didn't convert.
Tools
6sense Alternatives for ABM, Intent and Sales Signals
Choose a 6sense alternative around the workflow you need to replace.