Tools
Common Room vs Orbit: Buyer Context or Intent Audiences?
Common Room combines buyer context and GTM workflows.
Guides
How Do I Build a 200-Account ABM Watchlist in Orbit?
Step-by-step guide to building a 200-account ABM watchlist in Orbit, with ICP filters, domain upload, topic selection, and daily refresh.
Strategy
Will First-Party Intent Replace Third-Party Vendors?
Third-party intent vendors sell licensed co-op signals. First-party intent reads behavior you own. Here's why the shift is accelerating in 2026.
Strategy
Proprietary vs Licensed Intent: What's the Difference?
Most intent data vendors license signals from the same co-ops. Here's why proprietary, first-party intent beats licensed feeds for B2B pipeline.
Product
What Does an Orbit Score of 80 Actually Mean?
A field guide to reading the Orbit intent score from 1 to 100, what each band represents, and how to set thresholds that surface real buyers.
Product
Inside the Orbit Pixel Network: How It Works
How a cross-site pixel network produces person-level intent: pixel observation, identity join, scoring, and why this beats licensed bid-stream feeds.
Product
How Early Can Orbit Detect In-Market Buyers?
A week-by-week look at how Orbit catches buyers in the research phase, how early signals appear, and what thresholds surface genuine intent vs noise.
Guides
What Intent Signals Matter for Climate-Tech Sales?
A field guide to the intent signals climate-tech sales teams should track, from ESG team research to procurement of carbon accounting tools.
Guides
How Do I Build an Orbit Audience That Converts?
A step-by-step playbook for building a Leadpipe Orbit audience that produces booked meetings, not noise. Topic selection, filters, refresh cadence, sizing.
Guides
How Do I Connect Orbit to HubSpot for a Heatmap?
Wire Orbit intent audiences into HubSpot so target accounts light up with in-market buyer activity, refreshed every 24 hours.
Product
Why Does Orbit Refresh Intent Every 24 Hours?
Intent decays in days, not weeks. A look at why Orbit runs a 24-hour refresh cycle, how the pipeline actually works, and what weekly refresh costs you.
Product
What's Inside an Orbit Intent Topic?
A field-level teardown of how Orbit builds an intent topic, what a person-level signal contains, and what a score of 80 actually represents.
Data
Which Intent Topics Actually Predict Revenue?
Most intent topics are noise. A handful predict revenue. Here is the framework for telling them apart, the topic-type hierarchy, and why recency beats breadth.
Product
How Often Should Intent Data Be Refreshed?
Intent from last quarter tells you nothing about today. Here is why Leadpipe refreshes every record every 24 hours, and what weekly and monthly refreshes miss.
Tools
Can Orbit Replace Bombora? Scope the Intent Requirement
Orbit can be evaluated against a Bombora offering when the required signal, identity unit and activation fit.
Tools
Orbit vs Lookalike Audiences: Which Converts Better?
Lookalike audiences model similarity. Orbit audiences detect real buying behavior. A head-to-head comparison of which converts better and why.
