Strategy
Midbound Is Replacing Cold Outreach - Here's the Data
Cold outreach response rates have collapsed to 1-3%. Midbound marketing - intent-driven outreach to known visitors - is what's replacing it.
Sales
The SDR Playbook for Working Identified Visitors
Step-by-step playbook for SDRs to convert identified website visitors into meetings. Templates, timing, prioritization, and real workflows.
Sales
Cold Email Challenges: 3 Steps to Better Client Acquisition
Cold email not working? 3 steps to better client acquisition using visitor identification and warm outreach. Boost response rates today.