Guides
ICP Fit Score: How to Qualify Leads Against Your ICP
An ICP fit score rates how closely a lead matches your ideal customer profile. Automate it with an LLM, a JSON schema, enrichment data and routing rules.
Guides
Negative Lead Scoring: Examples, Point Values, Best Practices
Negative lead scoring subtracts points for bounces, personal emails, competitors, students and inactivity. Get the point table, thresholds and CRM setup.
Product
Leadpipe + Marketo: Feed Identified Visitors into Campaigns
Push deterministically-identified website visitors into Marketo to trigger smart campaigns, score behavior, and route hot accounts to sales.
Strategy
Using Website Visitor Identification for Smarter Lead Nurturing
Nurture the accounts already on your site — not just form-fills. Use visitor identification to trigger behavior-based nurture that actually converts.
Strategy
Should You Stop Scoring Leads and Score Moments?
Lead scoring treats people as static records. Buying is dynamic. Here is why we replaced lead scoring with moment scoring, and what changed in pipeline.
