Strategy
Bought ZoomInfo But Aren't Getting ROI? Here's Why
ZoomInfo gives you a database. But a database without timing is just a cold list. Here's why intent-first beats database-first for pipeline.
Strategy
Orbit Is Live: Person-Level Intent Audiences
Orbit by Leadpipe turns keyword-level research behavior into person-level audiences you can act on. Find in-market buyers by topic, filter by ICP, export daily.
Strategy
Why Every AI Agent Needs an Identity API
Identity data is becoming a primitive in the AI stack - like vector databases for RAG. Here's why AI agents need real-time identity resolution to work.
Guides
Demand Gen Guide: Visitor ID + Intent Audiences
How demand gen managers use visitor identification and Orbit intent data to build campaigns that target in-market buyers, not cold audiences.
Guides
What Is ABM? Account-Based Marketing Guide
ABM targets specific high-value accounts with personalized campaigns. Learn how it works, why it outperforms broad marketing, and how to get started.
Guides
What Is Buyer Intent? Signals & Data
Buyer intent is the measurable likelihood that a prospect is ready to purchase. Learn the signals, scoring models, and how B2B teams act on intent.
Guides
What Is Intent Data? Definition & Guide
Intent data reveals which companies and people are actively researching a purchase. Learn how it works, the types, and how B2B teams use it.
Guides
Intent Data vs Visitor Identification: The Difference
Intent data shows who's researching topics. Visitor identification shows who's on your site. Learn the difference, why you need both, and how to combine them.
Guides
Identity Resolution APIs for AI Agents (2026)
AI agents need real-time identity data. Compare identity resolution APIs by agent-readiness: webhooks, latency, SDK support, MCP servers, and data freshness.
Guides
Orbit for Sales Teams: A Non-Technical Guide
You don't need to be technical to use Orbit. Here's how sales teams find in-market buyers, build prospect lists, and prioritize outreach with intent data.
Guides
Build LinkedIn Ad Audiences from Orbit Intent Data
Export person-level intent audiences from Orbit, upload to LinkedIn Campaign Manager, and run ads to people actively researching your category.
Guides
Personal-Level Intent Data: Beyond Account Signals
Traditional intent data tells you a company is interested. Personal-level intent tells you exactly who. Learn how B2B intent tracking is evolving.
Strategy
Competitive Intelligence with Orbit Intent Data
Track who's researching your competitors. Build audiences of people actively evaluating alternatives in your category. Reach them before competitors do.
Reviews
Orbit vs Bombora: Person-Level vs Company-Level
Bombora tells you which company is interested. Orbit tells you which person. Compare coverage, pricing, data access, and when to use each.
Guides
Leadpipe Intent API: 20,000 Topics, Person-Level
Find in-market buyers across 20,000+ B2B/B2C topics with person-level data. API walkthrough with endpoints, ICP filters, and code examples.
Guides
5 Orbit Audiences Every SaaS Company Should Build
Five ready-to-use Orbit audience configurations for SaaS companies. Competitor researchers, pricing page intenders, category buyers, and more.
Guides
Person-Level Intent Data: How It Works (2026)
Most intent data is company-level. Person-level intent tells you WHO is researching topics, not just which company. Here's how it works and who offers it.
Guides
How to Choose a Data Provider for Your AI SDR
AI SDRs need real-time, accurate data. Compare visitor ID, enrichment, intent, and contact database providers to find the right data stack for your AI agent.
Strategy
The Data Layer AI Sales Agents Are Missing
AI SDRs from 11x, Artisan, and others run on data. But 90% of website visitor data goes unused. Here's the identity layer that changes everything.
Strategy
6sense Too Expensive? Get Intent Data for $147/mo
6sense costs $25-100K/year and shows company-level data. Leadpipe Orbit gives you person-level intent across 20K topics starting at $147/month.
Strategy
Your Intent Data Only Shows Companies. Now What?
Bombora and 6sense tell you 'Acme Corp is interested.' Great - but who at Acme? Here's how to get person-level intent data instead.
Guides
Lead Scoring with Visit Behavior + Intent Data
Build a lead score that combines website visit behavior (pages, duration, frequency) with cross-web intent signals. More predictive than firmographics alone.
Tools
Intent Data Providers Compared: 2026 Guide
Compare 8 intent data providers on coverage, pricing, granularity, and API access. Person-level vs company-level and what it means for pipeline.
Guides
Best Common Room Alternatives in 2026
Common Room aggregates signals from multiple channels. If you need deeper visitor identification and person-level intent data, here are 7 alternatives.
Tools
8 Best 6sense Alternatives in 2026 (Compared)
Compare the best 6sense alternatives for 2026. Demandbase, ZoomInfo, Leadpipe & more--pricing, features, and match rates ranked.