Guides
Identity Graph Companies: 2026 Provider List
Identity graph companies fall into three groups: adtech consumer graphs (LiveRamp, Experian, TransUnion), CDP first-party graphs, and B2B person-level graphs.
Guides
Website Visitor Tracking: Tools, Methods and Metrics
Choose website visitor tracking tools for analytics, behavior or B2B identification. Compare outputs, plan your setup, and measure the workflow that matters.
Product
What Is a HEM and How Does It Match a Person?
A hashed email (HEM) bridges anonymous browser sessions and real people. How SHA256, SHA1, and MD5 HEMs work in identity resolution.
Guides
What Is an Identity Graph? Definition and Examples
An identity graph links emails, device IDs, cookies and IPs to one person, household or company. See a worked example, the main types and how marketers use it.
Guides
What Is Match Rate in Visitor Identification?
Match rate is the percentage of website visitors a tool can identify. Learn what affects it, what good looks like, and how to compare vendors.
Guides
What Is Visitor Identification? Definition & Guide
Visitor identification reveals who visits your website without forms. Learn how it works, why it matters for B2B, and how teams use it.