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What % of Paid Ad Clicks Are Returning Visitors?
Most B2B ad budgets pay new-audience CPMs to re-reach existing visitors. How to measure the leak using visitor identification, not platform cookies.
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Most B2B ad budgets pay new-audience CPMs to re-reach existing visitors. How to measure the leak using visitor identification, not platform cookies.
Lookalike audiences relied on third-party cookies. Here's what replaces them in B2B advertising in 2026 and beyond.