Strategy
ABM with Visitor Identification: Full Playbook
Track when target accounts visit your website. Know which person from the account, what they viewed, and how to engage them at the right moment.
Sales
The SDR Playbook for Working Identified Visitors
Step-by-step playbook for SDRs to convert identified website visitors into meetings. Templates, timing, prioritization, and real workflows.
Guides
Orbit for Sales Teams: A Non-Technical Guide
You don't need to be technical to use Orbit. Here's how sales teams find in-market buyers, build prospect lists, and prioritize outreach with intent data.
Strategy
Competitive Intelligence with Orbit Intent Data
Track who's researching your competitors. Build audiences of people actively evaluating alternatives in your category. Reach them before competitors do.
Guides
Person-Level Intent Data: How It Works (2026)
Most intent data is company-level. Person-level intent tells you WHO is researching topics, not just which company. Here's how it works and who offers it.
Strategy
Detect Customer Churn from Website Behavior
When existing customers visit your pricing or cancellation pages, that's a churn signal. Here's how to detect it and act before they leave.
Lead Generation
15 Unconventional B2B Lead Gen Strategies (2026)
Unconventional B2B lead generation strategies for 2026. From visitor identification to video personalization--15 tactics that actually drive pipeline.
Lead Generation
4 Lead Generation Tactics for B2B Software Companies
Discover proven B2B lead generation strategies including visitor identification, content marketing, and outbound tactics.