Strategy
How to Shorten B2B Sales Cycles with Visitor Intent
Long sales cycles are mostly waiting. Use website visitor intent to engage buyers while they're active and compress time-to-close. Playbook inside.
Strategy
How to Warm Up Cold Accounts with Website Visit Data
Cold outreach fails because it ignores timing. Use website visit data to turn cold target accounts into warm, well-timed conversations.
Strategy
Should You Stop Scoring Leads and Score Moments?
Lead scoring treats people as static records. Buying is dynamic. Here is why we replaced lead scoring with moment scoring, and what changed in pipeline.
Strategy
Proprietary vs Licensed Intent: What's the Difference?
Most intent data vendors license signals from the same co-ops. Here's why proprietary, first-party intent beats licensed feeds for B2B pipeline.
Strategy
Orbit Is Live: Person-Level Intent Audiences
Orbit by Leadpipe turns keyword-level research behavior into person-level audiences you can act on. Find in-market buyers by topic, filter by ICP, export daily.
Product
How Early Can Orbit Detect In-Market Buyers?
A week-by-week look at how Orbit catches buyers in the research phase, how early signals appear, and what thresholds surface genuine intent vs noise.
Strategy
ABM with Visitor Identification: Full Playbook
Track when target accounts visit your website. Know which person from the account, what they viewed, and how to engage them at the right moment.
Guides
Demand Gen Guide: Visitor ID + Intent Audiences
How demand gen managers use visitor identification and Orbit intent data to build campaigns that target in-market buyers, not cold audiences.
Guides
Buyer Intent: Meaning, Signals, Types, and Measurement
Buyer intent (buying intent) is evidence that a person or account is evaluating a purchase now. See the signals, data types, scoring and contact-level intent.
Guides
What Is Intent Data? Definition & Guide
Intent data reveals which companies and people are actively researching a purchase. Learn how it works, the types, and how B2B teams use it.
Guides
Intent Data vs Visitor Identification: The Difference
Intent data shows who's researching topics. Visitor identification shows who's on your site. Learn the difference, why you need both, and how to combine them.
Guides
Orbit for Sales Teams: A Non-Technical Guide
You don't need to be technical to use Orbit. Here's how sales teams find in-market buyers, build prospect lists, and prioritize outreach with intent data.
Guides
Build LinkedIn Ad Audiences from Orbit Intent Data
Export person-level intent audiences from Orbit, upload to LinkedIn Campaign Manager, and run ads to people actively researching your category.
Guides
Personal-Level Intent Data: Beyond Account Signals
Traditional intent data tells you a company is interested. Personal-level intent tells you exactly who. Learn how B2B intent tracking is evolving.
Strategy
Competitive Intelligence with Orbit Intent Data
Track who's researching your competitors. Build audiences of people actively evaluating alternatives in your category. Reach them before competitors do.
Reviews
Orbit vs Bombora: Compare Intent Products and Outputs
Leadpipe Orbit supplies person-level intent audiences.
Guides
Leadpipe Intent API: 20,000 Topics, Person-Level
Find in-market buyers across 20,000+ B2B/B2C topics with person-level data. API walkthrough with endpoints, ICP filters, and code examples.
Guides
5 Orbit Audiences Every SaaS Company Should Build
Five ready-to-use Orbit audience configurations for SaaS companies. Competitor researchers, pricing page intenders, category buyers, and more.
Guides
Koala Alternatives After Its Product Sunset
Choose a Koala replacement around the workflow you need to preserve after its announced sunset.
Guides
Person-Level Intent Data: How It Works (2026)
Most intent data is company-level. Person-level intent tells you WHO is researching topics, not just which company. Here's how it works and who offers it.
Strategy
What Identified Pricing-Page Visitors Look Like
A framework for understanding pricing page intent. Three archetypes, what each one signals, and how to design a response that matches.
Strategy
6sense Budget: Build a Smaller Intent-Driven Workflow
A smaller intent stack can be appropriate when you need a narrow signal and already have systems for execution.
Strategy
Your Intent Data Only Shows Companies. Now What?
Bombora and 6sense tell you 'Acme Corp is interested.' Great - but who at Acme? Here's how to get person-level intent data instead.
Tools
Intent Data Providers: Compare Signals and Workflows
Compare intent-data providers by signal source, person or account level, refresh cadence and the action the data enables.
Guides
UserGems Alternatives for Signals, Outbound and ABM
Choose a UserGems alternative around the workflow you need to replace.
Guides
What Is Demand Generation? 2026 Guide for B2B Teams
Demand generation creates awareness and interest before buyers talk to sales. Learn how it works and what separates it from lead gen.
Tools
Warmly Alternatives for Data, Chat and Inbound Workflows
Choose a Warmly alternative around the workflow you need to replace.