Strategy
Should You Stop Scoring Leads and Score Moments?
Lead scoring treats people as static records. Buying is dynamic. Here is why we replaced lead scoring with moment scoring, and what changed in pipeline.
Strategy
How Should a Founder Review Identified Visitors Weekly?
A 45-minute weekly ritual for founders to review identified website visitors, spot buyers sales missed, and catch patterns the team cannot see.
Strategy
Should You Replace Your BDR Team With Intent-First?
The architectural case for moving from cold outbound to intent-first. The framework, the tradeoffs, and where a BDR team still earns its keep in 2026.
Strategy
How Do You Structure Sales Alerts Reps Will Act On?
Most visitor-ID alerts are ignored inside a week. Here is the alert structure, cadence, and information density that keeps reps acting, not scrolling past.