Guides
ICP Fit Score: How to Qualify Leads Against Your ICP
An ICP fit score rates how closely a lead matches your ideal customer profile. Automate it with an LLM, a JSON schema, enrichment data and routing rules.
Strategy
Is Firmographic Targeting Still Useful in 2026?
Firmographics still matter, but they are the floor, not the ceiling. Here is what still works, what is dead, and what to do instead.
Guides
What Is an ICP? Meaning in Sales, Examples and Template
ICP stands for Ideal Customer Profile: the type of company that gets the most value from your product. Meaning in sales, examples and a free template.