Jobboard accelerates growth with Leadpipe

A white-label job-board platform scaled identifiable reach beyond form fills, more emails captured, cheaper acquisition, and campaigns that finally clicked.

Start free trial → View pricing

Part 01

The company

Jobboard helps businesses launch and run their own branded job boards, employers post roles, candidates apply, and teams manage hiring without stitching together a dozen tools. Growth depends on a steady stream of engaged employers and job seekers discovering the product through the site.

Part 02

The challenge

Lead generation was stuck in a narrow band: only about two hundred marketing emails per day from site visitors, far below what the funnel needed for outbound and lifecycle programmes.

Marketing emails captured per day (site)

Before Leadpipe

~200

After Leadpipe

~1,800

Acquisition economics were painful, roughly $1.50 to add each new address to the list, which made scale-dependent campaigns hard to justify.

Baseline economics

Cost / email

$1.50

Email CTR

~1%

Email engagement was flat: campaign click-through sat around 1%, so even the list they had wasn’t pulling its weight. Alex, who leads growth, knew the next stage of Jobboard depended on fixing all three at once, not just one metric in isolation.

Part 03

How Leadpipe helped

Jobboard added Leadpipe to capture and identify more of the traffic that already hit pricing, templates, and employer landing pages, without forcing another form step for every visitor.

Programme ROI on growth tests (indexed)

Identified contacts and companies flowed into their existing stack so marketing could segment by behaviour (repeat visits, high-intent pages) instead of blasting one generic newsletter. The team treated Leadpipe as the layer between anonymous sessions and campaigns they could actually optimize.

Growth experiments vs baseline

Prior baseline

100 idx

After visibility

~300 idx

Internally they attributed a sharp improvement in programme ROI to that visibility, roughly a 200% lift on the growth experiments they measured against the prior baseline.

Part 04

What moved the numbers

Email collection: after Leadpipe was live, total capture rose to about 1,800 addresses per day, on the order of 1,100 incremental sign-ups daily on top of the original ~200, so nurture and sales had volume to work with.

Addresses / day (after Leadpipe)

Starting point

~200

Total capture

~1,800

Cost per email: blended acquisition cost for those net-new addresses fell from about $1.50 to about $0.45 as more volume came from on-site identification and better targeting instead of cold paid fills alone.

Blended cost per net-new email

Before

$1.50

After

$0.45

Engagement: email CTR climbed from about 1% to about 4.5%, reflecting lists that were fresher, better segmented, and tied to real on-site behaviour.

Email CTR

Before

~1%

After

~4.5%

Revenue: with more engaged users and cleaner handoffs, monthly revenue trended up roughly 35% month-over-month in the window they reported, enough breathing room to invest back into product and support.