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A transparent inventory of scale: how many profiles we maintain, how intent moves through the system, and how enriched records compare to the full graph. Figures reflect internal inventory snapshots; availability in your workspace depends on plan, region, and compliance configuration.
Last updated: 2026-04-11
Headlines
Order-of-magnitude view of the graph and intent pipeline.
-
Total person profiles
4.4B+
identity graph
-
Total data points
42B+
across the graph
-
Daily intent signals
33–38B
processed per day
-
People with buying intent / day
72.9M
unique individuals
-
Intent topics / keywords
20,810
catalog breadth
-
US enriched profiles
315.2M
Falcon / enriched (United States)
Intent pipeline (conceptual)
Did you know?
Line up every profile shoulder-to-shoulder and the queue reaches the Moon and back three times — about 6× the Earth–Moon distance.
Did you know?
A human blink lasts ~100ms. Resolving someone out of 4.4B+ identities can finish in less than that — tens of milliseconds for a graph lookup.
Person & contact data
Coverage (full graph)
| Data type | Records | Relative scale |
|---|---|---|
| Total person profiles | 4.4 billion+ | |
| With personal email | 389.9 million | |
| With LinkedIn profile | 355.4 million | |
| With mobile phone | 409.9 million | |
| With any phone number | 462.2 million | |
| With company affiliation | 452.7 million | |
Enriched profiles (Falcon — freshest source, updated Feb 2026)
| Data type | Records | Relative scale |
|---|---|---|
| Total enriched profiles | 444.6 million | |
| With business email | 209.4 million | |
| With personal email | 234.9 million | |
| With LinkedIn profile | 198.3 million | |
| With mobile phone | 251.8 million | |
| With any phone number | 303.3 million | |
| With residential address | 196.1 million | |
| With zip code | 193.2 million | |
| With company info | 267.8 million | |
| With demographic data (age, income, gender) | 211.8 million | |
Record anatomy
Up to 102 fields per person
One identity graph record combines identity, contact points, employer context, locations, and behavioral flags. Strip height is proportional to how many discrete attributes we model in each group.
- Attribute groups
- 10
- Modeled attributes (max)
- ~102
By category
Each pill is a distinct column or derived signal on the person object.
-
Identity
5 fieldsFirst name Last name Middle name Photo LinkedIn URL -
Contact — email
5 fieldsBusiness email Personal email All emails Validated emails Email validation status -
Contact — phone
6 fieldsDirect dial Mobile Office phone Personal phone DNC flags Validation status -
Contact — hashed IDs
3 fieldsSHA-256 SHA-1 MD5 (+ case variants) -
Professional
8 fieldsJob title Normalized title Title history Seniority Department Sub-departments Job functions Headline -
Company
11 fieldsName Domain Industry NAICS SIC Headcount Revenue range Founded year Description Company LinkedIn Related domains -
Company location
5 fieldsHQ address City State ZIP Country -
Personal location
5 fieldsAddress City State ZIP Country codes -
Demographics
7 fieldsGender Age range Income range Net worth Homeowner Marital status Children -
Digital profile
5 fieldsB2B flag B2C flag Social connections Education history Years of experience
Seniority breakdown
Same ladder, two depths: Falcon enrichment vs the full identity graph. Stripe height is proportional to millions in each band.
Seniority mix
Two graphs, one org chart
Compare how seniority mass shifts when you look at enriched Falcon rows vs the entire resolvable graph.
- Bands shown
- 6
- CXO + VP + Director (Falcon)
- 32.0M
- CXO + VP + Director (full)
- 66.6M
By level
Millions per band — Falcon (enriched) vs full graph.
-
Staff
Falcon 127.6M Full 234M -
Manager
Falcon 43.6M Full 66.6M -
Director
Falcon 13.2M Full 23.6M -
C-Suite (CXO)
Falcon 14.3M Full 30.2M -
VP
Falcon 4.5M Full 12.8M -
Other
Falcon 22.9M Full —
United States coverage
Enriched profile depth in the United States (millions).
- Enriched profiles (United States)
- 315.2M
Company data
Unique domains
11.4M
Unique company names
13.3M
Industries represented
559
- Companies with revenue data: millions
- Companies with employee count: millions
- Companies with NAICS/SIC codes: millions
- Firmographic fields per company: 15+ (industry, size, revenue, location, description, funding, tech stack)
Intent signal data
Ingest volume, rolling retention, people reach, and catalog breadth — with a proportional stack for the big movers.
Intent volume
What moves through the pipe
Strip height uses illustrative relative weights (not literal billions-to-pixels). It shows which layers dominate the system: ingest, 7-day window, daily people, and keyword breadth.
- IN — Daily ingest (33–38B)
- 7D — Active window (175B+)
- ID — People / day (72.9M)
- KW — Keywords (20.8K)
Full metrics
Operational numbers, scoring, and retention.
| Metric | Value |
|---|---|
| Signals in active database | 175B+ (rolling 7-day, TTL) |
| Daily signals ingested | 33–38 billion |
| Unique people tracked per day | 72.9 million |
| Intent topics / keywords | 20,810 |
| Topic industries | 421 |
| Topic categories | 17 |
| Score range | 34–99 (percentile) |
| Data retention | Rolling 7 days |
| Refresh frequency | Every 30 minutes |
Topic mix
Share of catalog by audience mode.
- B2B topics
- B2C topics
- B2B + B2C
Audience building & performance
ICP filtering dimensions (20 filters) and typical query latencies. Stripe height in the panel reflects rough option cardinality.
Filter surface
ICP anatomy
Taller bands = more granular choice (e.g. industries, regions). Short bands = binary or small enums.
- Filter dimensions
- 20
By dimension
Expand for the full list of audience-building axes.
20 ICP dimensions Tap to show or hide details
- 559 values
Company industry
559 industries
- 5 values
Seniority level
C-Suite, VP, Director, Manager, Staff
- 36 values
Department
36 departments
- 12 values
Country
United States
- 205 values
State / region
US states & DC
- 12 values
Company size
12 employee ranges
- 11 values
Company revenue
11 revenue bands
- 7 values
Age range
7 brackets
- 10 values
Income range
10 bands
- 3 values
Gender
Male, Female, Other
- ≤2 values
Homeowner
Yes / No
- ≤2 values
Has children
Yes / No
- ≤2 values
B2B profile
Yes / No
- ≤2 values
B2C profile
Yes / No
- ≤2 values
Has business email
Yes / No
- ≤2 values
Has personal email
Yes / No
- ≤2 values
Has LinkedIn
Yes / No
- ≤2 values
Has phone
Yes / No
- ≤2 values
Has mobile
Yes / No
- 8 values
Data freshness
Date range
Performance
| Operation | Speed |
|---|---|
| Single person lookup | < 100 ms |
| Audience count preview | 10–120 ms |
| Full audience build | 3–7 seconds |
| Cached audience read | ~100 ms |
| Batch resolution (10K identifiers) | < 1 second |
| Text search (job title, company name) | 200 ms – 1 second |
Data freshness
| Source | Last updated | Refresh cycle |
|---|---|---|
| Intent signals | Real-time (rolling 7 days) | Every 30 minutes |
| Enriched person profiles (Falcon) | February 2026 | Periodic vendor refresh |
| Identity graph | Continuously maintained | Ongoing |
| Topic catalog | April 2026 | As needed |
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