Case study
Enterprise · IT software & integrationMagic Software sees which enterprises are evaluating integration before the RFP
The global integration and low-code vendor used Leadpipe on its corporate site so marketing and regional teams could tie anonymous research on Magic xpi, Magic xpa, and MagicTouch to named accounts and partner-ready outreach.
Part 01
The company
Magic Software Enterprises Ltd. positions itself as a global provider of digital transformation tooling, Magic xpi for system integration across cloud, on-prem, and hybrid stacks; Magic xpa for cross-platform low-code business applications; MagicTouch for connected data and insights; and vertical offerings such as FactoryEye for manufacturing. Their buyers span IT, operations, and line-of-business sponsors in large enterprises, often alongside systems integrators and OEM partners.
Part 02
The challenge
Corporate and regional sites drew steady traffic from solution pages, success stories, and event follow-ups, but most evaluation journeys stayed anonymous until a late-stage demo or partner introduction. Demand gen could report sessions and content downloads; field marketing in dozens of countries still lacked a shared view of which named organizations had returned to pricing, SAP or Salesforce integration topics, or low-code comparison assets.
100
Sessions
42
Named-orgs return views
18
Form fills alone
Account-based programmes and partner co-sell motions depended on manual research and rep hunches. Without tying repeat sessions to firmographic context, regional leaders could not prioritize scarce presales time or brief SI partners on who had already self-educated.
Part 03
How Leadpipe helped
Magic deployed Leadpipe across primary marketing domains with workspace routing by region and language, then pushed identified companies and contacts into Salesforce with page-level and repeat-visit signals, weighted toward integration platform, low-code, and industry solution paths.
| Object | Context |
|---|---|
| Accounts + contacts | URL + repeat visits |
| Weighting | xpi / xpa / industry |
| Regions | EMEA · Americas · APAC |
Rules flagged accounts showing multi-session interest in hybrid integration or specific ERP/CRM connectors so enterprise AEs and partner managers received digestible lists instead of raw analytics exports. Marketing retained ownership of nurture; RevOps standardized definitions so “identified account on site” meant the same thing in EMEA, Americas, and APAC reviews.
Part 04
Outcomes they track internally
Within one quarter, weekly enterprise-target-account reviews included roughly 40% more accounts with verified on-site behaviour prior to any form fill, which the team used to sequence executive briefings and partner intros earlier in the cycle.
100
Before
140
After (+40%)
Marketing attributed a measurable lift in pipeline sourced from “digital-only” research paths, accounts that had not completed a lead form but showed sustained solution-page engagement, without increasing paid spend.
Partner marketing cut prep time for joint webinars by pulling pre-event and post-event site activity lists from the same Leadpipe feed, so follow-up was specific to topics visitors had actually opened (for example xpi versus xpa) instead of generic “thanks for attending” blasts.