Strategy
Orbit Is Live: Person-Level Intent Audiences
Orbit by Leadpipe turns keyword-level research behavior into person-level audiences you can act on. Find in-market buyers by topic, filter by ICP, export daily.
Strategy
Identity Data as a Service: The API-First Approach
Dashboard-first visitor ID tools were built for humans. API-first identity data is built for AI agents, platforms, and automation. Here's why the shift matters.
Strategy
Why Every AI Agent Needs an Identity API
Identity data is becoming a primitive in the AI stack - like vector databases for RAG. Here's why AI agents need real-time identity resolution to work.
Strategy
Your Google Analytics Is Lying About Your Pipeline
GA4 shows traffic and conversions. It doesn't show the 97% of visitors with buying intent who leave anonymously. Here's what you're actually missing.
Strategy
Midbound Is Replacing Cold Outreach - Here's the Data
Cold outreach response rates have collapsed to 1-3%. Midbound marketing - intent-driven outreach to known visitors - is what's replacing it.
Strategy
The Death of the Lead Form: What Comes Next
Lead forms convert 2-3% of B2B traffic. That number is dropping every year. Here's what's replacing them and why the shift is inevitable.
Strategy
The Data Layer AI Sales Agents Are Missing
AI SDRs from 11x, Artisan, and others run on data. But 90% of website visitor data goes unused. Here's the identity layer that changes everything.
Strategy
Midbound Marketing: Between Inbound & Outbound
What is midbound marketing? The strategy combining inbound intent signals with outbound outreach for higher B2B conversion rates.