Guides
Multi-Tenant Visitor ID for SaaS Platforms
Architecture guide for SaaS platforms embedding visitor identification. Programmatic pixel management, data isolation, webhook routing, and scaling patterns.
All Articles
Guides
How Do I Build an Orbit Audience That Converts?
A step-by-step playbook for building a Leadpipe Orbit audience that produces booked meetings, not noise. Topic selection, filters, refresh cadence, sizing.
Guides
What Is an ICP? Ideal Customer Profile Explained (2026)
An ICP describes the company that gets the most value from your product. The full 2026 guide: how to build one, what to include, and how to operationalize it.
Guides
What Is a Webhook? How Real-Time Data Works
A webhook sends data automatically when an event happens. Learn how webhooks work, why they matter for B2B tools, and how teams use them.
Guides
How Do I Get Real-Time Visitor Alerts in Gmail?
Send identified website visitors straight to your Gmail inbox as formatted alerts. Zapier and Gmail API paths with templates and filters.
Guides
Visitor Identification Benchmarks: 12 Industries Compared
Match rates, conversion gaps, and visitor behavior benchmarks across 12 B2B industries. See how your sector compares for visitor identification.
Lead Generation
The Cost of Anonymous Website Traffic (2026)
97% of B2B website visitors leave anonymous. Calculate what that actually costs and how visitor identification changes the math.
Guides
What Is Buyer Intent? Signals & Data
Buyer intent is the measurable likelihood that a prospect is ready to purchase. Learn the signals, scoring models, and how B2B teams act on intent.
Guides
What Is an Identity Graph? Definition & 2026 Guide
An identity graph links devices, emails, cookies, and offline data to real people. The 2026 guide: how graphs work, what quality means, what to ask vendors.
Guides
How Do I Connect Orbit to HubSpot for a Heatmap?
Wire Orbit intent audiences into HubSpot so target accounts light up with in-market buyer activity, refreshed every 24 hours.
Guides
The Visitor-to-Conversion Gap: A Data Study (2026)
We analyzed real B2B website traffic to measure the gap between anonymous visitors and conversions. Here's what the data reveals about pipeline leakage.
Guides
What Is Lead Generation? B2B Guide
Lead generation is the process of attracting and capturing potential customers. Learn how modern B2B lead gen works beyond forms and gated content.