Guides
Build LinkedIn Ad Audiences from Orbit Intent Data
Export person-level intent audiences from Orbit, upload to LinkedIn Campaign Manager, and run ads to people actively researching your category.
All Articles
Guides
What Is Identity Resolution? A Technical Primer
Identity resolution matches anonymous signals to known people. Learn how it works, deterministic vs probabilistic methods, and why it matters for B2B sales.
Guides
The AI SDR Data Stack: Visitor to Booked Meeting
The complete 6-layer data pipeline from anonymous website visitor to booked meeting. Tools, costs, and conversion rates at every stage.
Tools
Demandbase Alternatives for Account-Based Teams
Choose a Demandbase alternative around the workflow you need to replace.
Guides
How Identity Graphs Work (And Why They Matter)
Learn how identity graphs power visitor identification, why match rates vary from 5% to 40%, and how to evaluate tools based on the data behind them.
Guides
How to Identify Website Visitors & Get Contact Info
Learn how to identify anonymous website visitors and get their contact details. Compare the best tools, setup steps, and turn unknown traffic into leads.
Guides
7 Things You Can Build with an Identity Resolution API
From AI sales agents to white-label platforms. Seven production use cases for identity resolution APIs with architecture diagrams and code examples.
Guides
Personal-Level Intent Data: Beyond Account Signals
Traditional intent data tells you a company is interested. Personal-level intent tells you exactly who. Learn how B2B intent tracking is evolving.
Tools
Leadpipe vs Clearbit: Visitor Data and HubSpot Workflows
Leadpipe supplies website visitor identification for an existing sales workflow.
Tools
Leadpipe vs Leadfeeder: People, Companies and Sales
Leadpipe is relevant when the workflow requires matched people from eligible website traffic.
Tools
Leadpipe vs RB2B: Plans, Fields and Visitor Workflows
Leadpipe and RB2B both offer person-level visitor identification.
Strategy
Competitive Intelligence with Orbit Intent Data
Track who's researching your competitors. Build audiences of people actively evaluating alternatives in your category. Reach them before competitors do.