Strategy
Bought ZoomInfo But Aren't Getting ROI? Here's Why
ZoomInfo gives you a database. But a database without timing is just a cold list. Here's why intent-first beats database-first for pipeline.
All Articles
Lead Generation
High Traffic, No Leads: The Identification Gap
10,000 monthly visitors but only 50 leads? You don't have a traffic problem. You have an identification problem. Here's how to close the gap.
Product
Inside the Orbit Pixel Network: How It Works
How a cross-site pixel network produces person-level intent: pixel observation, identity join, scoring, and why this beats licensed bid-stream feeds.
Guides
Leadpipe for RevOps: Programmatic Visitor Data
Pipe visitor identification data into your warehouse, CDP, CRM, and automation stack. API endpoints, webhook patterns, and architecture for RevOps teams.
Guides
Leadpipe MCP Server: Intent Data for AI Agents
Give Claude, Cursor, Codex, and any MCP-compatible agent direct access to Leadpipe intent data, visitor lookup, and pixel management. One npx command.
Strategy
Orbit Is Live: Person-Level Intent Audiences
Orbit by Leadpipe turns keyword-level research behavior into person-level audiences you can act on. Find in-market buyers by topic, filter by ICP, export daily.
Guides
How Do Dev-Tools Companies Use Visitor Identification?
How dev-tools companies find the engineers, platform teams, and VPs reading their changelog, pricing, and API docs without ever filling a form.
Lead Generation
Why Your Website Traffic Isn't Converting (2026)
You're getting traffic but no leads. The problem isn't your website - it's that 97% of visitors will never fill out a form. Here's the fix.
Guides
Auto-Route Identified Visitors to the Right Sales Rep
When a visitor is identified, automatically route them to the correct rep based on territory, company size, industry, or account ownership.
Product
How Early Can Orbit Detect In-Market Buyers?
A week-by-week look at how Orbit catches buyers in the research phase, how early signals appear, and what thresholds surface genuine intent vs noise.
Strategy
Identity Data as a Service: The API-First Approach
Dashboard-first visitor ID tools were built for humans. API-first identity data is built for AI agents, platforms, and automation. Here's why the shift matters.
Strategy
ABM with Visitor Identification: Full Playbook
Track when target accounts visit your website. Know which person from the account, what they viewed, and how to engage them at the right moment.