Guides
How Do I Send Leadpipe Identity Data to Segment?
Pipe identified website visitors into Segment as identify and track calls, then fan them out to your CDP destinations. Full walkthrough with GDPR defaults.
All Articles
Guides
How Do I Keep Visitor Data Clean in Marketing Ops?
A marketing ops guide to keeping visitor identification data clean: dedup, suppression, field governance, and weekly rituals that prevent drift.
Product
What Does an Orbit Score of 80 Actually Mean?
A field guide to reading the Orbit intent score from 1 to 100, what each band represents, and how to set thresholds that surface real buyers.
Reviews
Instantly Pricing: Outreach, Credits and Full Budget
Instantly separates outreach and credit-based products and also displays bundles.
Guides
What Should a Series-A PMM Do With Visitor Data?
What a Series A product marketing manager does with visitor identification data, from positioning tests to sales enablement to competitive intel.
Guides
How Do You Write a Warm Email Without Sounding Creepy?
Rules for referencing visitor data in outreach without crossing into surveillance. 4 template snippets, a do-and-don't table, and why it matters.
Strategy
Why Is Cold Outbound Broken in 2026?
Cold outbound did not stop working because you got lazy. The structural floor shifted. Here is what broke and what replaces it.
Strategy
What Data Does an AI SDR Need to Work?
The model is not the bottleneck. The data is. Here's the minimum data stack every AI SDR needs before it sends a single email.
Data
How Do You Run Attribution Without UTMs?
If UTMs vanished tomorrow, how much pipeline could you still attribute? The framework, the architecture, and what identity-based attribution catches.
Lead Generation
B2B Lead Generation Companies: The Honest 2026 Guide
How B2B lead generation companies actually work, what they cost, and how to decide between hiring an agency, buying tools, or going hybrid in 2026.
Strategy
Is Firmographic Targeting Still Useful in 2026?
Firmographics still matter, but they are the floor, not the ceiling. Here is what still works, what is dead, and what to do instead.
Guides
How Do I Route Accounts With Airtable and Leadpipe?
Use Airtable as your routing engine for Leadpipe identified visitors. Round-robin, named-account assignment, and SLA timers in under 30 minutes.