Strategy
Why Every AI Agent Needs an Identity API
Identity data is becoming a primitive in the AI stack - like vector databases for RAG. Here's why AI agents need real-time identity resolution to work.
All Articles
Strategy
Your Google Analytics Is Lying About Your Pipeline
GA4 shows traffic and conversions. It doesn't show the 97% of visitors with buying intent who leave anonymously. Here's what you're actually missing.
Guides
How to Retarget Identified Website Visitors
Stop wasting ad spend retargeting everyone. Build suppression lists from identified visitors and focus paid budget on unknown traffic.
Guides
Visitor ID + Slack: Real-Time Lead Alerts That Work
Set up real-time Slack alerts for identified website visitors. Get notified when target accounts hit your pricing page. Step-by-step guide.
Guides
Webhook Payload Reference: Every Visitor Data Field
Complete reference for Leadpipe webhook payloads. Every field, data type, example value, and how to use it in your AI agent, CRM, or automation workflow.
Guides
What to Do When Someone Visits Your Pricing Page
A pricing page visit is the strongest buying signal on your website. Here's how to identify that visitor and reach out before they compare competitors.
Guides
What Prompt Patterns Work for AI Outreach to Visitors?
Real prompts that work when your AI agent has identified who just visited your site, what they read, and what they're researching. Five patterns, side-by-side.
Guides
Build a Custom AI SDR with Leadpipe + OpenAI
Complete Python tutorial: Leadpipe identifies visitors, OpenAI writes personalized emails, your agent sends outreach. Full working code for $167/month.
Guides
How Can EdTech Generate Pipeline Without Form Fills?
A practical playbook for EdTech companies to build pipeline from district, university, and training buyers without relying on gated forms.
Strategy
Midbound Is Replacing Cold Outreach - Here's the Data
Cold outreach response rates have collapsed to 1-3%. Midbound marketing - intent-driven outreach to known visitors - is what's replacing it.
Sales
The SDR Playbook for Working Identified Visitors
Step-by-step playbook for SDRs to convert identified website visitors into meetings. Templates, timing, prioritization, and real workflows.
Guides
Agency Owner's Guide to Selling Visitor ID
How to add visitor identification as a recurring revenue service. White-label setup, pricing models, client onboarding, and scaling to 50+ clients.