Guides
What Is Intent Data? Definition & Guide
Intent data reveals which companies and people are actively researching a purchase. Learn how it works, the types, and how B2B teams use it.
All Articles
Guides
What Is Visitor Identification? Definition & Guide
Visitor identification reveals who visits your website without forms. Learn how it works, why it matters for B2B, and how teams use it.
Guides
Intent Data vs Visitor Identification: The Difference
Intent data shows who's researching topics. Visitor identification shows who's on your site. Learn the difference, why you need both, and how to combine them.
Guides
How Do I Build a Live Accounts Watchlist in Notion?
Turn Leadpipe identified visitors into a live Notion database. Account-level view, filters by intent, and a daily digest your team will actually read.
Guides
How Do I Track Visitors From Competitor Pages?
Turn competitor-comparison and alternatives-page visits into your fastest-converting pipeline. Full setup, signals, and outreach rules.
Product
Why Does Orbit Refresh Intent Every 24 Hours?
Intent decays in days, not weeks. A look at why Orbit runs a 24-hour refresh cycle, how the pipeline actually works, and what weekly refresh costs you.
Product
What's Inside an Orbit Intent Topic?
A field-level teardown of how Orbit builds an intent topic, what a person-level signal contains, and what a score of 80 actually represents.
Data
How Much of B2B Traffic Is Bots? The Dirty Number
Bot traffic on B2B sites is higher than your analytics tool reports. Why GA4 misses the gap, what AI crawlers changed, and how to measure cleanly.
Guides
Deterministic vs Probabilistic Identity Matching
Deterministic vs Probabilistic Identity Matching. Learn definitions, evidence requirements and a practical process for reviewing visitor records.
Guides
Identity Resolution APIs for AI Agents (2026)
AI agents need real-time identity data. Compare identity resolution APIs by agent-readiness: webhooks, latency, SDK support, MCP servers, and data freshness.
Guides
Orbit for Sales Teams: A Non-Technical Guide
You don't need to be technical to use Orbit. Here's how sales teams find in-market buyers, build prospect lists, and prioritize outreach with intent data.
Product
How to Measure Visitor Identification Accuracy
How to Measure Visitor Identification Accuracy. Learn definitions, evidence requirements and a practical process for reviewing visitor records.