Strategy
Did AI Kill Cold Outbound, or Did Bad Data?
AI gets the blame for inbox fatigue. The real killer is stale, commodity data feeding a system designed for scale without signal.
All Articles
Tools
Can Orbit Replace Bombora? An Honest Take
A direct answer to whether Orbit replaces Bombora, when it does, when it does not, and how to run a side-by-side test before you renew.
Strategy
What Does Google's Non-Commodity Turn Mean for B2B GTM?
Google's Danny Sullivan told Toronto search pros to build non-commodity content. Here's what that means for B2B go-to-market teams.
Product
How We Built the Leadpipe Identity Graph
The principles behind 280M verified profiles and 30-40%+ match rates: deterministic matching, first-party signals, daily refresh, build vs license.
Strategy
Is ZoomInfo Worth $40K a Year? An Audit Framework
How to audit a ZoomInfo contract against your own pipeline. The full-cost framework, the questions that decide it, and where the database still earns its keep.
Guides
Leadpipe + Salesforce: Complete Integration Guide
Send identified website visitors to Salesforce automatically. Map visitor data to leads, trigger workflows, and track pipeline from anonymous traffic.
Strategy
Can Warm-Site Alerts Replace Cold Email?
How warm-site alerts compare to cold email on deliverability, reply rate, and pipeline. The mechanics, the framework, and where each still earns its place.
Reviews
FullContact vs Leadpipe: Identity API Compared
FullContact and Leadpipe both offer identity resolution APIs. Compare match rates, data depth, intent data, pricing, and developer experience head-to-head.
Guides
Add Visitor ID to Your Clay Waterfall (2026 Guide)
Clay enriches contacts but can't identify anonymous visitors. Add Leadpipe to your Clay waterfall to turn website traffic into enriched, qualified leads.
Product
What Is an MCP Server for Sales Data?
What an MCP server is, why it matters for sales data, and how the Leadpipe MCP gives agents direct access to 27 tools across intent, visitor, and pixel data.
Guides
B2B E-Commerce: Identify Wholesale Buyers on Your Site
B2B wholesale and distribution sites get visits from potential buyers who browse catalogs without creating accounts. Here's how to identify them.
Guides
How Do I Connect Leadpipe to Close CRM?
Send identified visitors into Close as Leads and Contacts, auto-create tasks for pricing-page hits, and route high-intent traffic to the right rep.