Guides
Identity Resolution API Pricing: Complete Guide
How much do identity resolution APIs cost? From free tiers to $200K/yr enterprise contracts. Pricing models, hidden costs, and cost-per-resolution math.
All Articles
Guides
Leadpipe + Zapier: 10 Automation Recipes
10 ready-to-use Zapier automations for Leadpipe visitor data. Send visitors to your CRM, Slack, email sequences, and spreadsheets automatically.
Strategy
What Identified Pricing-Page Visitors Look Like
A framework for understanding pricing page intent. Three archetypes, what each one signals, and how to design a response that matches.
Guides
How Do I Connect My CRM to Claude or Cursor via MCP?
Wire HubSpot, Salesforce, Pipedrive, or Attio into Claude Desktop or Cursor using MCP. Plus what to add on top so the agent has live GTM data.
Guides
How Should a Founder Use Visitor ID in 30 Days?
A week-by-week plan for founders standing up visitor identification: what to install, who to route leads to, and what to report to the board in 30 days.
Guides
How to Choose a Data Provider for Your AI SDR
AI SDRs need real-time, accurate data. Compare visitor ID, enrichment, intent, and contact database providers to find the right data stack for your AI agent.
Guides
Leadpipe + Pipedrive: Visitor Data to Deals
Connect Leadpipe to Pipedrive to automatically create leads from identified website visitors. Setup guide with field mapping and automation recipes.
Strategy
Did AI Kill Cold Outbound, or Did Bad Data?
AI gets the blame for inbox fatigue. The real killer is stale, commodity data feeding a system designed for scale without signal.
Tools
Can Orbit Replace Bombora? An Honest Take
A direct answer to whether Orbit replaces Bombora, when it does, when it does not, and how to run a side-by-side test before you renew.
Product
How We Built the Leadpipe Identity Graph
The principles behind 280M verified profiles and 30-40%+ match rates: deterministic matching, first-party signals, daily refresh, build vs license.
Strategy
Is ZoomInfo Worth $40K a Year? An Audit Framework
How to audit a ZoomInfo contract against your own pipeline. The full-cost framework, the questions that decide it, and where the database still earns its keep.
Guides
Leadpipe + Salesforce: Complete Integration Guide
Send identified website visitors to Salesforce automatically. Map visitor data to leads, trigger workflows, and track pipeline from anonymous traffic.