Lead Generation
The Cost of Anonymous Website Traffic (2026)
97% of B2B website visitors leave anonymous. Calculate what that actually costs and how visitor identification changes the math.
All Articles
Guides
What Is Buyer Intent? Signals & Data
Buyer intent is the measurable likelihood that a prospect is ready to purchase. Learn the signals, scoring models, and how B2B teams act on intent.
Guides
What Is an Identity Graph? Definition & 2026 Guide
An identity graph links devices, emails, cookies, and offline data to real people. The 2026 guide: how graphs work, what quality means, what to ask vendors.
Guides
How Do I Connect Orbit to HubSpot for a Heatmap?
Wire Orbit intent audiences into HubSpot so target accounts light up with in-market buyer activity, refreshed every 24 hours.
Guides
The Visitor-to-Conversion Gap: A Data Study (2026)
We analyzed real B2B website traffic to measure the gap between anonymous visitors and conversions. Here's what the data reveals about pipeline leakage.
Guides
What Is Lead Generation? B2B Guide
Lead generation is the process of attracting and capturing potential customers. Learn how modern B2B lead gen works beyond forms and gated content.
Guides
What Is Match Rate in Visitor Identification?
Match rate is the percentage of website visitors a tool can identify. Learn what affects it, what good looks like, and how to compare vendors.
Tools
Kaspr vs Lusha: Which LinkedIn Extension Is Better?
Kaspr vs Lusha compared on LinkedIn extension workflow, EU data, pricing, and fit. Plus the warm pipeline neither extension finds.
Guides
What Is Intent Data? Definition & Guide
Intent data reveals which companies and people are actively researching a purchase. Learn how it works, the types, and how B2B teams use it.
Guides
What Is Visitor Identification? Definition & Guide
Visitor identification reveals who visits your website without forms. Learn how it works, why it matters for B2B, and how teams use it.
Guides
Intent Data vs Visitor Identification: The Difference
Intent data shows who's researching topics. Visitor identification shows who's on your site. Learn the difference, why you need both, and how to combine them.
Guides
How Do I Build a Live Accounts Watchlist in Notion?
Turn Leadpipe identified visitors into a live Notion database. Account-level view, filters by intent, and a daily digest your team will actually read.