Guides
B2B Website Visitor Tracking: The 2026 Identity Guide
Identify the companies and people behind anonymous B2B traffic. Match rates, tools, workflows, and ROI math for visitor identification in 2026.
All Articles
Strategy
Does Google's Helpful Content Affect B2B RevOps?
Google's helpful-content turn rewrote the content rules. Here is what it means for B2B marketing, RevOps, and the death of SEO-bait content.
Tools
Apollo vs ZoomInfo: 2026 Honest Comparison
Apollo vs ZoomInfo compared - pricing, database size, data accuracy, and which sales intelligence platform is right for your team in 2026.
Strategy
What Are Cold Email Reply Rates Doing in 2020-2026?
Cold email reply rates have collapsed from ~8% in 2020 to well under 1% in 2026. Here's what the trendline means for B2B outbound.
Tools
Common Room vs Orbit: Community or Web Intent?
Common Room vs Orbit compared honestly. Community signal intelligence vs web intent, what each tool actually measures, pricing, and fit.
Guides
How Do I Build a 200-Account ABM Watchlist in Orbit?
Step-by-step guide to building a 200-account ABM watchlist in Orbit, with ICP filters, domain upload, topic selection, and daily refresh.
Tools
Apollo vs RocketReach: Which Is Better for SDRs?
Honest Apollo vs RocketReach comparison for SDR teams. Pricing, data depth, workflow fit, and the third option most SDRs overlook.
Tools
RB2B vs Leadpipe: How to Run a 90-Day A/B Test
If you ran RB2B and Leadpipe on the same traffic for 90 days, here is exactly what to measure, the framework, and what the verified accuracy data says.
Product
What Is a HEM and How Does It Match a Person?
A hashed email (HEM) bridges anonymous browser sessions and real people. How SHA256, SHA1, and MD5 HEMs work in identity resolution.
Guides
How Do I Run an AI SDR Without Killing Deliverability?
AI SDRs can burn a domain in two weeks if you let them. Here's the deliverability playbook that keeps send volume up and your sender reputation intact.
Strategy
How Fast Does a B2B Contact List Decay?
B2B contact lists decay faster than most teams admit. Here are the real numbers, why the decay is accelerating, and what to do about it.
Guides
What Does Warm Outbound to Identified Visitors Look Like?
A full 5-touch warm outbound sequence built for people who have already visited your site. Templates, timing, and what to reference without sounding creepy.