Guides
5 Orbit Audiences Every SaaS Company Should Build
Five ready-to-use Orbit audience configurations for SaaS companies. Competitor researchers, pricing page intenders, category buyers, and more.
All Articles
Guides
What's the BDR First-Touch Checklist for ID Visitors?
A step-by-step first-touch checklist for BDRs working identified website visitors. Research, message structure, channel sequence, and what to skip.
Guides
Feed Real-Time Visitor Data Into Your AI Agent
Technical guide to connecting Leadpipe webhooks to AI sales agents. Code examples for LangChain, CrewAI, and custom Python agents with OpenAI.
Guides
Identity Resolution APIs Compared (2026)
Compare 10 identity resolution APIs on pricing, match rates, data depth, and developer experience. From $147/mo self-serve to $200K/yr enterprise.
Data
Which Intent Topics Actually Predict Revenue?
Most intent topics are noise. A handful predict revenue. Here is the framework for telling them apart, the topic-type hierarchy, and why recency beats breadth.
Guides
Best Qualified Alternatives in 2026
Qualified costs $40-68K/year for AI chat + visitor ID. These 7 alternatives offer visitor identification and intent data at a fraction of the price.
Strategy
What Replaces Lookalike Audiences After Cookies?
Lookalike audiences relied on third-party cookies. Here's what replaces them in B2B advertising in 2026 and beyond.
Guides
Add Identity Resolution to Your SaaS in 10 Minutes
Step-by-step API tutorial: create a pixel, receive webhooks, and query visitor data programmatically. Full code examples in JavaScript and Python.
Guides
How Do I Turn an Enterprise Visit Into a Champion?
Enterprise buying committees are 6 to 10 people. Here is how to turn a single identified visit into a champion-led internal conversation, step by step.
Guides
Best Koala Alternatives for Buyer Signals
Koala tracks product usage signals. If you need visitor identification and cross-web intent data beyond your own product, here are 7 alternatives.
Strategy
Why a 6sense POC Often Doesn't Renew
6sense is a real ABM platform priced for enterprise motions. The framework to evaluate fit, what to test in a POC, and when to walk away.
Strategy
What Data Layer Is Agentic Outbound Missing?
Agentic outbound breaks on the same layer every time. Not the model, not the orchestrator. The identity and intent layer underneath.