Guides
How Do I Track Visitors From Competitor Pages?
Turn competitor-comparison and alternatives-page visits into your fastest-converting pipeline. Full setup, signals, and outreach rules.
All Articles
Product
Why Does Orbit Refresh Intent Every 24 Hours?
Intent decays in days, not weeks. A look at why Orbit runs a 24-hour refresh cycle, how the pipeline actually works, and what weekly refresh costs you.
Product
What's Inside an Orbit Intent Topic?
A field-level teardown of how Orbit builds an intent topic, what a person-level signal contains, and what a score of 80 actually represents.
Data
How Much of B2B Traffic Is Bots? The Dirty Number
Bot traffic on B2B sites is higher than your analytics tool reports. Why GA4 misses the gap, what AI crawlers changed, and how to measure cleanly.
Guides
Deterministic vs Probabilistic Matching Explained
Deterministic matching uses verified data. Probabilistic uses statistical guessing. Learn the difference, accuracy tradeoffs, and which tools use which.
Guides
Identity Resolution APIs for AI Agents (2026)
AI agents need real-time identity data. Compare identity resolution APIs by agent-readiness: webhooks, latency, SDK support, MCP servers, and data freshness.
Guides
Orbit for Sales Teams: A Non-Technical Guide
You don't need to be technical to use Orbit. Here's how sales teams find in-market buyers, build prospect lists, and prioritize outreach with intent data.
Product
How Is Visitor Identification Accuracy Measured?
Accuracy, match rate, and completeness are different things. The methodology, failure modes, and how Leadpipe scored 8.7/10 in an independent test.
Guides
Build LinkedIn Ad Audiences from Orbit Intent Data
Export person-level intent audiences from Orbit, upload to LinkedIn Campaign Manager, and run ads to people actively researching your category.
Guides
What Is Identity Resolution? A Technical Primer
Identity resolution matches anonymous signals to known people. Learn how it works, deterministic vs probabilistic methods, and why it matters for B2B sales.
Guides
The AI SDR Data Stack: Visitor to Booked Meeting
The complete 6-layer data pipeline from anonymous website visitor to booked meeting. Tools, costs, and conversion rates at every stage.
Tools
6 Best Demandbase Alternatives in 2026
Compare the best Demandbase alternatives for B2B intent tracking. Find simpler, affordable tools for identifying website visitors without a $50K+ contract.