Guides
Leadpipe + Google Ads: Identify Your Ad Visitors
Most Google Ads clicks don't convert. Leadpipe identifies ad visitors without a form fill. Optimize spend and close the attribution gap.
All Articles
Guides
How Do Legal-Tech Vendors Turn Firm Visits Into Demos?
A playbook for legal-tech vendors: identify the partners, GCs, and operations leads researching your contract, e-discovery, or matter-management product.
Tools
Cognism vs ZoomInfo: Which Wins for EU Prospecting?
Cognism vs ZoomInfo for EU and UK prospecting, compared on GDPR posture, mobile coverage, pricing, and workflow fit. Plus a third option.
Guides
Identity Resolution for Platforms: Build vs Buy vs Embed
Should your platform build its own identity graph, buy enterprise access, or embed an API? A practical framework for SaaS teams adding visitor identification.
Guides
Leadpipe + Slack: Real-Time Visitor Alerts
Get Slack notifications when high-intent visitors hit your website. Setup guide with filtering, formatting, and channel routing for sales teams.
Guides
Identity Resolution API Pricing: Complete Guide
How much do identity resolution APIs cost? From free tiers to $200K/yr enterprise contracts. Pricing models, hidden costs, and cost-per-resolution math.
Guides
Leadpipe + Zapier: 10 Automation Recipes
10 ready-to-use Zapier automations for Leadpipe visitor data. Send visitors to your CRM, Slack, email sequences, and spreadsheets automatically.
Strategy
What Identified Pricing-Page Visitors Look Like
A framework for understanding pricing page intent. Three archetypes, what each one signals, and how to design a response that matches.
Guides
How Do I Connect My CRM to Claude or Cursor via MCP?
Wire HubSpot, Salesforce, Pipedrive, or Attio into Claude Desktop or Cursor using MCP. Plus what to add on top so the agent has live GTM data.
Guides
How Should a Founder Use Visitor ID in 30 Days?
A week-by-week plan for founders standing up visitor identification: what to install, who to route leads to, and what to report to the board in 30 days.
Guides
How to Choose a Data Provider for Your AI SDR
AI SDRs need real-time, accurate data. Compare visitor ID, enrichment, intent, and contact database providers to find the right data stack for your AI agent.
Guides
Leadpipe + Pipedrive: Visitor Data to Deals
Connect Leadpipe to Pipedrive to automatically create leads from identified website visitors. Setup guide with field mapping and automation recipes.