Guides
Person-Level vs Company-Level Visitor Identification
Understand company matches, named visitors and suggested contacts. Compare identity levels using a practical sample-record and workflow checklist.
All Articles
Reviews
Warmly Review: Inbound Scope, Pricing and Buying Checks
Warmly is worth evaluating when website identification must connect to inbound engagement.
Guides
Visitor Identification for Sales Teams (2026)
How sales teams use visitor identification to build pipeline, book more meetings, and close deals. Tools, workflows, and ROI math included.
Guides
How Do I Give an AI Agent Intent Without Exposing PII?
You can feed an AI agent useful intent signal without handing it raw PII. Here's the field-by-field design pattern plus how Leadpipe scopes data for agents.
Data
B2B Visitor Identification Match Rates in 2026
What match rate should you expect from visitor identification in 2026? The verified Leadpipe baseline, what drives variance, and how to measure your own.
Reviews
Orbit vs Bombora: Compare Intent Products and Outputs
Leadpipe Orbit supplies person-level intent audiences.
Tools
Apollo vs UpLead: Prospecting Workflow and Data Quality
Apollo combines research and engagement; UpLead emphasizes contact data and verification.
Strategy
How Should a Founder Review Identified Visitors Weekly?
A 45-minute weekly ritual for founders to review identified website visitors, spot buyers sales missed, and catch patterns the team cannot see.
Guides
How Do HR-Tech Vendors Find HRIS Buyers Pre-RFP?
Identify the CHROs, HR ops leaders, and benefits teams evaluating your HR-tech product 60 to 120 days before the formal RFP lands.
Guides
Leadpipe Intent API: 20,000 Topics, Person-Level
Find in-market buyers across 20,000+ B2B/B2C topics with person-level data. API walkthrough with endpoints, ICP filters, and code examples.
Guides
5 Orbit Audiences Every SaaS Company Should Build
Five ready-to-use Orbit audience configurations for SaaS companies. Competitor researchers, pricing page intenders, category buyers, and more.
Guides
What's the BDR First-Touch Checklist for ID Visitors?
A step-by-step first-touch checklist for BDRs working identified website visitors. Research, message structure, channel sequence, and what to skip.