Strategy
Visitor Identification for Product-Led Growth
PLG teams leak demand at the top of the funnel. See how visitor identification surfaces PQL-adjacent accounts before they ever sign up.
All Articles
Guides
Cookieless Website Visitor Identification (2026)
Third-party cookies are dying. Learn how cookieless, first-party visitor identification works and why deterministic matching still identifies visitors.
Guides
The VP of Sales Guide to Visitor Identification
How VPs of Sales use website visitor identification to fill pipeline, prioritize accounts, and give reps warm intent instead of cold lists.
Tools
Cognism Alternatives for Phone Data and Prospecting
Choose a Cognism alternative around the workflow you need to replace.
Product
Add Website Visitor Identification to Webflow
Install Leadpipe on your Webflow site in minutes to turn anonymous visitors into named B2B contacts. Full setup guide with custom code steps.
Data
B2B Website Conversion Rate Benchmarks (2026)
What's a good B2B website conversion rate in 2026? Benchmarks by channel and page type — plus why 97% of traffic never converts, and the fix.
Guides
How to Identify Anonymous Shopify Store Visitors
Most Shopify store traffic leaves without buying or handing over an email. Here's how to identify anonymous visitors and recover lost demand.
Guides
CCPA-Compliant Website Visitor Identification (2026)
How to run website visitor identification in a CCPA-compliant way: notice, opt-out, data handling, and what US B2B marketers actually need to do.
Product
HubSpot Visitor Identification: Leadpipe Integration Guide
Connect Leadpipe to HubSpot to push named, deterministically-matched website visitors into your CRM and workflows automatically. Here's how.
Tools
Vector Alternatives for ABM, Signals and Visitor Data
Choose a Vector alternative around the workflow you need to replace.
Tools
Influ2 Alternatives for Contact-Level ABM and Audiences
Choose a Influ2 alternative around the workflow you need to replace.
Tools
Apollo Alternatives for Prospecting and Sales Workflows
Choose a Apollo alternative around the workflow you need to replace.