Strategy
How to Prove Marketing ROI to Your Board
The board wants pipeline numbers, not impressions. Visitor identification creates a direct line from marketing spend to identified leads to revenue.
All Articles
Strategy
6sense Too Expensive? Get Intent Data for $147/mo
6sense costs $25-100K/year and shows company-level data. Leadpipe Orbit gives you person-level intent across 20K topics starting at $147/month.
Guides
Salesforce Full of Bad Data? Visitor ID Helps
30% of CRM data decays annually. Instead of cleaning old records, add fresh visitor identification data that's verified by real website behavior.
Strategy
Your Intent Data Only Shows Companies. Now What?
Bombora and 6sense tell you 'Acme Corp is interested.' Great - but who at Acme? Here's how to get person-level intent data instead.
Guides
Track Visitors Across Multiple Websites
Running multiple domains or microsites? Here's how to track and identify visitors across all of them with a unified view per contact.
Guides
Lead Scoring with Visit Behavior + Intent Data
Build a lead score that combines website visit behavior (pages, duration, frequency) with cross-web intent signals. More predictive than firmographics alone.
Guides
Post-Event Follow-Up: Identify Who Visits After
After conferences, webinars, and product launches, website traffic spikes. Identify who those visitors are before the spike fades.
Strategy
Detect Customer Churn from Website Behavior
When existing customers visit your pricing or cancellation pages, that's a churn signal. Here's how to detect it and act before they leave.
Guides
Track When Target Accounts Visit Your Website
Set up real-time alerts when companies on your target account list visit your site. Know which person visited, what they viewed, and when to engage.
Tools
Intent Data Providers Compared: 2026 Guide
Compare 8 intent data providers on coverage, pricing, granularity, and API access. Person-level vs company-level and what it means for pipeline.
Guides
Best UserGems Alternatives in 2026
UserGems tracks job changes. If you want to identify in-market buyers beyond just job movers, here are 7 alternatives with real-time intent data.
Guides
Best Common Room Alternatives in 2026
Common Room aggregates signals from multiple channels. If you need deeper visitor identification and person-level intent data, here are 7 alternatives.