Guides
What Prompt Patterns Work for AI Outreach to Visitors?
Real prompts that work when your AI agent has identified who just visited your site, what they read, and what they're researching. Five patterns, side-by-side.
All Articles
Guides
Build a Custom AI SDR with Leadpipe + OpenAI
Complete Python tutorial: Leadpipe identifies visitors, OpenAI writes personalized emails, your agent sends outreach. Full working code for $167/month.
Guides
How Can EdTech Generate Pipeline Without Form Fills?
A practical playbook for EdTech companies to build pipeline from district, university, and training buyers without relying on gated forms.
Strategy
Midbound Is Replacing Cold Outreach - Here's the Data
Cold outreach response rates have collapsed to 1-3%. Midbound marketing - intent-driven outreach to known visitors - is what's replacing it.
Sales
The SDR Playbook for Working Identified Visitors
Step-by-step playbook for SDRs to convert identified website visitors into meetings. Templates, timing, prioritization, and real workflows.
Guides
Agency Owner's Guide to Selling Visitor ID
How to add visitor identification as a recurring revenue service. White-label setup, pricing models, client onboarding, and scaling to 50+ clients.
Strategy
The Death of the Lead Form: What Comes Next
Lead forms convert 2-3% of B2B traffic. That number is dropping every year. Here's what's replacing them and why the shift is inevitable.
Guides
Leadpipe API in 5 Minutes: Identity Data Made Simple
5 data endpoints, 18 intent endpoints, one API key. The fastest way to add visitor identification and intent data to any product. Code examples included.
Guides
Demand Gen Guide: Visitor ID + Intent Audiences
How demand gen managers use visitor identification and Orbit intent data to build campaigns that target in-market buyers, not cold audiences.
Guides
RevOps Guide to Visitor Identification Data
How RevOps teams integrate visitor identification into the data stack. Webhooks, CRM mapping, lead scoring models, and attribution frameworks.
Guides
Mobile Visitor Identification: Fix Your Biggest Blind Spot
60%+ of B2B traffic comes from mobile but most ID tools fail on phones. Learn why mobile identification is harder and which tools actually work.
Guides
CMO's Guide to Website Visitor Identification
How CMOs use visitor identification to prove marketing ROI, close the attribution gap, and generate pipeline from existing website traffic.