Guides
What Is Lead Scoring? Models & Best Practices
Lead scoring ranks prospects by sales-readiness using behavioral and firmographic data. Learn scoring models, common mistakes, and how to get started.
All Articles
Strategy
Midbound Marketing: Win Buyers at the Decision Stage
Midbound marketing is middle-of-funnel marketing: reaching buyers who are researching and comparing at the decision stage, before they raise their hand.
Guides
Conversion Rate: Formula, B2B Benchmarks, and Dashboard
Conversion rate = conversions divided by visitors, sessions or clicks, times 100. See which denominator to use, B2B benchmarks, ad rates and dashboard metrics.
Guides
What Is a Sales Pipeline? Meaning, Stages, and Metrics
A sales pipeline is every open deal organized by stage, from qualified lead to closed-won. See pipeline stages, SaaS stages, coverage, velocity and attribution.
Reviews
Is RB2B Free? Current Plan Limits and Paid Options
RB2B has a free plan, but its published Free package is company-level and does not include unmasked person-level profiles or business email addresses.
Lead Generation
4 Lead Generation Tactics for B2B Software Companies
Discover proven B2B lead generation strategies including visitor identification, content marketing, and outbound tactics.
Tools
RB2B Migration Checklist: Data, Routing and Continuity
An RB2B migration should preserve exclusions, field mappings, account ownership and historical visit context.
Guides
Leadpipe + n8n: Open-Source Visitor Data Automation
Use n8n to automate visitor identification workflows without vendor lock-in. Webhook triggers, conditional routing, and multi-step automations.
Tools
Warmly Alternatives for Data, Chat and Inbound Workflows
Choose a Warmly alternative around the workflow you need to replace.
Guides
Anonymous Visitor Tracking: Methods and Setup Guide
Learn anonymous visitor tracking methods, choose analytics or identification, configure delivery, and measure usable output from your website.
Guides
Leadpipe + Zoho CRM: Visitor Data to Leads
Connect Leadpipe to Zoho CRM via webhook or Zapier. Auto-create leads from identified visitors with field mapping and workflow rules.
Guides
Leadpipe + LinkedIn Ads: Target Identified Visitors
Build LinkedIn Matched Audiences from identified visitors. Suppress known leads from paid campaigns. Retarget high-intent visitors who didn't convert.