Guides
Orbit for Sales Teams: A Non-Technical Guide
You don't need to be technical to use Orbit. Here's how sales teams find in-market buyers, build prospect lists, and prioritize outreach with intent data.
All Articles
Product
How Is Visitor Identification Accuracy Measured?
Accuracy, match rate, and completeness are different things. The methodology, failure modes, and how Leadpipe scored 8.7/10 in an independent test.
Guides
Build LinkedIn Ad Audiences from Orbit Intent Data
Export person-level intent audiences from Orbit, upload to LinkedIn Campaign Manager, and run ads to people actively researching your category.
Guides
What Is Identity Resolution? A Technical Primer
Identity resolution matches anonymous signals to known people. Learn how it works, deterministic vs probabilistic methods, and why it matters for B2B sales.
Guides
The AI SDR Data Stack: Visitor to Booked Meeting
The complete 6-layer data pipeline from anonymous website visitor to booked meeting. Tools, costs, and conversion rates at every stage.
Tools
6 Best Demandbase Alternatives in 2026
Compare the best Demandbase alternatives for B2B intent tracking. Find simpler, affordable tools for identifying website visitors without a $50K+ contract.
Guides
How Identity Graphs Work (And Why They Matter)
Learn how identity graphs power visitor identification, why match rates vary from 5% to 40%, and how to evaluate tools based on the data behind them.
Guides
How to Identify Website Visitors & Get Contact Info
Learn how to identify anonymous website visitors and get their contact details. Compare the best tools, setup steps, and turn unknown traffic into leads.
Guides
7 Things You Can Build with an Identity Resolution API
From AI sales agents to white-label platforms. Seven production use cases for identity resolution APIs with architecture diagrams and code examples.
Guides
Personal-Level Intent Data: Beyond Account Signals
Traditional intent data tells you a company is interested. Personal-level intent tells you exactly who. Learn how B2B intent tracking is evolving.
Tools
Leadpipe vs Clearbit (Breeze Intelligence) in 2026
Clearbit is now Breeze Intelligence inside HubSpot. Compare person-level Leadpipe vs company-level Clearbit on pricing, match rates, and use cases.
Tools
Leadpipe vs Leadfeeder: Companies vs Contacts
Leadfeeder shows which companies visit. Leadpipe shows which people visit. Compare match rates, pricing, integrations, and data quality.