Guides
Auto-Route Identified Visitors to the Right Sales Rep
When a visitor is identified, automatically route them to the correct rep based on territory, company size, industry, or account ownership.
All Articles
Product
How Early Can Orbit Detect In-Market Buyers?
A week-by-week look at how Orbit catches buyers in the research phase, how early signals appear, and what thresholds surface genuine intent vs noise.
Strategy
Identity Data as a Service: The API-First Approach
Dashboard-first visitor ID tools were built for humans. API-first identity data is built for AI agents, platforms, and automation. Here's why the shift matters.
Strategy
ABM with Visitor Identification: Full Playbook
Track when target accounts visit your website. Know which person from the account, what they viewed, and how to engage them at the right moment.
Guides
Content Attribution: Which Blog Posts Create Pipeline?
Connect anonymous blog readers to pipeline. Visitor identification shows which content produces revenue, not just pageviews.
Guides
What Intent Signals Matter for Climate-Tech Sales?
A field guide to the intent signals climate-tech sales teams should track, from ESG team research to procurement of carbon accounting tools.
Strategy
Why Every AI Agent Needs an Identity API
Identity data is becoming a primitive in the AI stack - like vector databases for RAG. Here's why AI agents need real-time identity resolution to work.
Strategy
Your Google Analytics Is Lying About Your Pipeline
GA4 shows traffic and conversions. It doesn't show the 97% of visitors with buying intent who leave anonymously. Here's what you're actually missing.
Guides
How to Retarget Identified Website Visitors
Stop wasting ad spend retargeting everyone. Build suppression lists from identified visitors and focus paid budget on unknown traffic.
Guides
Visitor ID + Slack: Real-Time Lead Alerts That Work
Set up real-time Slack alerts for identified website visitors. Get notified when target accounts hit your pricing page. Step-by-step guide.
Guides
Webhook Payload Reference: Every Visitor Data Field
Complete reference for Leadpipe webhook payloads. Every field, data type, example value, and how to use it in your AI agent, CRM, or automation workflow.
Guides
What to Do When Someone Visits Your Pricing Page
A pricing page visit is the strongest buying signal on your website. Here's how to identify that visitor and reach out before they compare competitors.