Strategy
The Death of the Lead Form: What Comes Next
Lead forms convert 2-3% of B2B traffic. That number is dropping every year. Here's what's replacing them and why the shift is inevitable.
All Articles
Guides
Leadpipe API in 5 Minutes: Identity Data Made Simple
5 data endpoints, 18 intent endpoints, one API key. The fastest way to add visitor identification and intent data to any product. Code examples included.
Guides
Demand Gen Guide: Visitor ID + Intent Audiences
How demand gen managers use visitor identification and Orbit intent data to build campaigns that target in-market buyers, not cold audiences.
Guides
RevOps Guide to Visitor Identification Data
How RevOps teams integrate visitor identification into the data stack. Webhooks, CRM mapping, lead scoring models, and attribution frameworks.
Guides
Mobile Visitor Identification: Fix Your Biggest Blind Spot
60%+ of B2B traffic comes from mobile but most ID tools fail on phones. Learn why mobile identification is harder and which tools actually work.
Guides
CMO's Guide to Website Visitor Identification
How CMOs use visitor identification to prove marketing ROI, close the attribution gap, and generate pipeline from existing website traffic.
Guides
SDR Guide: Using Identified Visitors for Outreach
Daily workflow for SDRs using visitor identification data. Who to call first, how to personalize, and what response rates to expect.
Guides
Waterfall Enrichment + Visitor Identity: Full Signal Stack
Single-provider enrichment covers 50-70%. Waterfall hits 85-95%. Add visitor ID as Layer 0 to go from anonymous traffic to fully enriched leads.
Strategy
Is the B2B Data-Aggregator Era Ending?
Scraped contact databases are cheaper, more regulated, and less differentiated than ever. Here's why the aggregator model is breaking in 2026.
Tools
Dealfront vs Albacross: Which Wins on Company Data?
Dealfront vs Albacross for company-level visitor identification. Pricing, GDPR, intent, integrations, and the person-level option.
Guides
What Is ABM? Account-Based Marketing Guide
ABM targets specific high-value accounts with personalized campaigns. Learn how it works, why it outperforms broad marketing, and how to get started.
Guides
What Is Data Enrichment? B2B Guide
Data enrichment appends missing information to your existing records. Learn how it works, the types, and how B2B teams use it to improve sales outcomes.