Strategy
Will First-Party Intent Replace Third-Party Vendors?
Third-party intent vendors sell licensed co-op signals. First-party intent reads behavior you own. Here's why the shift is accelerating in 2026.
All Articles
Guides
How Do I Connect Leadpipe to Attio?
Send identified website visitors into Attio as People and Companies, with intent signals attached. Full walkthrough with field mapping and deduping.
Strategy
What Intent Data Do LLM Sales Agents Need?
Not all intent data is usable by an LLM. Here's the shape, refresh rate, and person-level granularity agents actually need to write a good email.
Guides
How Do I Set Up Tier-2 ABM in 20 Minutes?
A 20-minute playbook for Tier-2 ABM: account targeting, visitor identification, and alert routing for the 500-3,000 accounts you can't run manually.
Tools
UpLead Alternatives for B2B Contact Data
Choose a UpLead alternative around the workflow you need to replace.
Data
Do First-Time or Returning Visitors Close at a Higher Rate?
First-visit form fills are most of volume. Returning visitors are most of revenue. The framework to measure the gap on your own pipeline.
Data
How Long Do B2B Buyers Research Before Buying?
Standard analytics measure the visible part of the buyer journey. The dark-funnel research phase is longer than most teams admit. Here is how to measure it.
Guides
How Does a Partner Manager Use Intent Data?
How a partner manager uses intent data and visitor identification to find co-sell accounts, prioritize partner plays, and prove ecosystem sourced pipeline.
Strategy
How Many Visits Before a B2B Buyer Converts?
B2B buyers research before they identify themselves. Here is how to read the return-visit curve, what most attribution misses, and how to act on it.
Guides
What SLA Should I Set for Identified-Visitor Follow-up?
The full follow-up SLA math for identified website visitors: tier definitions, reply windows, escalation paths, and a template you can copy into your ops doc.
Guides
What Does the Insurtech Buyer Journey Look Like?
What the insurtech buyer journey actually looks like, from actuarial research through underwriting RFP, and the intent signals at each stage.
Strategy
Where Do AI Sales Agents Get Intent Data?
A full tour of the sources AI sales agents pull intent data from, which are machine-ready, which are not, and how to tell them apart.