Strategy
Does Google's Helpful Content Affect B2B RevOps?
Google's helpful-content turn rewrote the content rules. Here is what it means for B2B marketing, RevOps, and the death of SEO-bait content.
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Google's helpful-content turn rewrote the content rules. Here is what it means for B2B marketing, RevOps, and the death of SEO-bait content.
Google's Danny Sullivan told Toronto search pros to build non-commodity content. Here's what that means for B2B go-to-market teams.